XQ New Year Gift Box اصلی کاروانک: تحفگی بکس پیکجنگ by Shaofeng Pan is a highly esteemed winner of the very prestigious 2021 A' Design Award برنجی انعام in پیکیجنگ ڈیزائن Competition Category.
برنجپیکیجنگ· 2021
XQ New Year Gift Box اصلی کاروانک: تحفگی بکس پیکجنگ
by Shaofeng Pan
Client: Xiamen Ruibo Haoyi brand consulting Co., Ltd
A' Design Award برنجی انعام Winner in پیکیجنگ Category
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The Design
About XQ New Year Gift Box اصلی کاروانک: تحفگی بکس پیکجنگ
کتابی متن: XQ نوکین سالی تحفگی بکس یک پیکجنگ ڈیزائن ءِ که یک جشنی تحفگی سیٹ ءِ واسطا جوڑ بوتگ. اے بکس 2019ء ءِ سال ءِ، چینی قمری کیلنڈر ءِ مطابق سول ءِ سال، جوڑ بوتگ. سرخ رنگ اندرا و طلائی رنگ برجا استعمال بوتگ. مرکز ءِ منجگا یک دائروی نگار ہست کہ جفتیانی، شیر ءِ ناچ، نیلوفر ءِ گل، کاڈی ماہی و جنگی جھنڈا ءَ نبشتگ اِنت، و دوانزدہ برجاں ءَ گوں یکجاہ بوتگ. اے سیٹ ءَ اندرا یک طلا اندود سول، سفری یادداشت، یادگاری سکہ، یک کیلنڈر و یک طلا اندود قلم ہست. تولیدی روش اں شامل انت سہ بعدی برجستگی، ڈرپ پلاسٹک و برونزنگ.
The Recognition
About the A' Design Award برنجی انعام
XQ New Year Gift Box اصلی کاروانک: تحفگی بکس پیکجنگ A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ XQ New Year Gift Box اصلی کاروانک: تحفگی بکس پیکجنگ چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ XQ New Year Gift Box اصلی کاروانک: تحفگی بکس پیکجنگ ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- XQ new year gift box was made in 2019, the year of the pig in Chinese lunar calendar. We chose "Golden Pig" and its surrounding elements to interact with mobile game fans of Honor of King to deliver the core value of "caring for fans". The whole gift box is super festive with red inside and gold outside.The center of the box is a circle pattern, which is composed of traditional Chinese elements such as couplets, lion dance, lotus flower, carp and battle flag. What’s more, it increased the western elements of twelve constellations. The Sino-west is more consistent with the openness and compatibility of the current youth group, and it is easy to gain their recognition.The combination of square and circle symbolizes the square earth and spherical heaven. By contrast, the visual focus is concentrated on the circle, obviously outstanding. The sculpted lines on the box surface are the iconic metal shields of XQ. The metallic brings a mechanical sense, which is consistent with the tough style of the team and XQ's identity as the e-sports club.The package includes gold-plated pig, walk-through notes, commemorative coins, pig year calendar and a gold-plated pen. The gift box is of great collectable value. Not only considering the item separation in box, we also designed the bag for gift box, so that the whole product can better meet the demands of Spring Festival gifts.The year of the pig calendar was created with twelve constellations. Combining with twelve constellations, the battle IP of ox, tiger and pig in calendar create unique images. Supplemented by witty words, the gift box is more interesting.Speaking other details, with deep greetings and blessings for Spring Festival, the text used the auspicious words, such as "not to be exchanged even for gold", "everything is fine" to make emotional communication with fans.
- Production Technology
- By use of a variety of production techniques, such as three-dimensional bump, drip plastic, bronzing, etc, the packaging design of XQ gift box becomes more detailed and delicate.
- Inspiration
- The newly designed XQ IP images are ox, tiger and pig, three Chinese favourite mascots respectively symbolize XQ not fear strong enemies, brave, good at fighting and cherish fans. XQ- Honor of King Club is a famous e-sports club of KPL (King Pro League). Honor of King is a mobile game that has largest population of users in the world, KPL not only gets great attention but will guide the professional development of China’s e-sports. As a member, XQ club is the one of KPL's top team based on team performance, competitors influence and fans interaction.
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