Akbank ATM Primary Function: خودکار ٹیلر مشین انٹرفیس by Akbank T.A.S

Akbank ATM Primary Function: خودکار ٹیلر مشین انٹرفیس by Akbank T.A.S is a highly esteemed winner of the very prestigious 2021 A' Design Award نقرئی انعام in انٹرفیس، انٹرایکشن ءِ یوزر ایکسپیریئنس ڈیزائن Competition Category.

نقرہانٹرفیس· 2021

Akbank ATM Primary Function: خودکار ٹیلر مشین انٹرفیس

by Akbank T.A.S

Client: Akbank

A' Design Award نقرئی انعام Winner in انٹرفیس Category

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The Design

About Akbank ATM Primary Function: خودکار ٹیلر مشین انٹرفیس

Akbank ATM یک ویب ءِ بنیاد ءَ انٹرفیس ءِنت کہ خودکار ٹیلر مشیناں ءِ واستہ ڈیزائن کنگ بوتگ۔ ای انٹرفیس ۱۰۲۴ ضرب ۷۶۸ پکسل ءِ اسکریناں ءَ پیش داتگ بیت ءُ چنکیں زباناں ءِ سپورٹ کنت، پمیشکا انگریزی، جرمن، روسی ءُ فرانسوی۔ یک شخصی داشبورڈے کاربر ءِ رفتار ءِ نمونہ ءُ مالیاتی فیصلہ ءِ ماڈلاں ءِ بنیاد ءَ محتوا پیش کنت۔ سادہ ترتیب ءُ صاف معلومات کاربراں ءَ کمک کننت کہ ہر گامے دیم پہ دیم بروند۔ موبائل ءِ رنگ ءِ رئش شناساں ءُ آسناں مفاہمت ءَ کار گیپت، ءُ ہر لین دین ءِ اوسط پیسر ءَ چہ دہ سیکنڈاں کمتر وخت گِپت۔

The Recognition

About the A' Design Award نقرئی انعام

Akbank ATM Primary Function: خودکار ٹیلر مشین انٹرفیس A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ Akbank ATM Primary Function: خودکار ٹیلر مشین انٹرفیس چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ Akbank ATM Primary Function: خودکار ٹیلر مشین انٹرفیس یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Automated-Teller-Machine experience is one of the pillars for the journey of Akbank of being the future of banking with seamless omnichannel experiences and taking digital transformation to the next level in all areas. It is aimed to be the preferred and recommended cash transaction center that everyone can use the mobile like experience with a smart personalized dashboard based on behavior patterns of users and offers based on their financial decision models.
Dimensions & Packaging: 1024px X 768px screens within an Automated-Teller-Machine device
Tags: Banking, Personalized Experience, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
Production Technology: The design was developed as web-based with multiple language options like English, German, Russian, French, etc.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: React.js, JavaScript, HTML5, CSS3, Java, Node.js
Design Challenge: While working away from the physical device and its environment, designing a digital experience within an actual environment is such a sophisticated challenge. Also, during the design process, another issue was ambiguous conditions of physical environments and their impact on users. The physical environments of Automated-Teller-Machines were visited to observe the routines of users and to understand better.
Research: With a human-centric approach, through a future-proof and mobile-like experience, it is aimed to support a broad range of user types and serve their needs. To achieve this, it was not only benefited from a wide range of research methods but also used data and user behavior patterns to drive design decisions. Moreover, several user testing sessions like A/B testing, usability testing, and accessibility testing were conducted to validate the hypothesizes during the prototyping period.
Inspiration: The starting question was "How to Design Automated-Teller-Machines in a revolutionary way?". Although the number of monthly usage of Akbank ATM is around 19 million, its experience was outdated and inefficient. While the cash-centric Automated-Teller-Machine experience is still relevant in Turkey, Akbank defines the future of their experience as an important touchpoint, by considering its evolution.
Project Duration: The project's process started in March 2019, in Istanbul. The first release was in 2020. It is still an ongoing journey with design updates and user feedback.
Operation Flow: Akbank designed a new experience of Automated-Teller-Machines with the mission of being future proof and sought to leverage new and old technologies to pioneer future banking. Financial clarity is provided through simple and insightful designs using data and customer insights. With the new mobile-like approach, users feel more personal via familiar interactions, the smoother and self-sufficient experience. Also, the average length of transactions is less by approximately ten seconds.
Patents: Copyrights belong to Akbank T.A.Ş, 2020.
Team Members: Dilara Gül
Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team
Image Credits: Image #1: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #2: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #3: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #4: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #5: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Video Credits: Illustrator Akbank Design Studio, Akbank ATM, 2020