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Prakrishi هُشکێن میوه ئانی پیکینگ by Vishal Vora

Prakrishi هُشکێن میوه ئانی پیکینگ by Vishal Vora is a highly esteemed winner of the very prestigious 2021 A' Design Award زرّیں انعام in پیکیجنگ ڈیزائن Competition Category.


زرپیکیجنگ· 2021

Prakrishi هُشکێن میوه ئانی پیکینگ

by Vishal Vora

Client: Prakrishi

A' Design Award زرّیں انعام Winner in پیکیجنگ Category

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Verified Award Winner

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Colors

The Design

About Prakrishi هُشکێن میوه ئانی پیکینگ

پراکریشی هندوستانی بازار ءِ واستا هُشکێن میوه ئانی پیکینگ ءِ یک رینج ئے۔ اے ڈیزائن صحت ءِ بادشاهی ءِ یک دیدگی کِسه ئے پێش دارت، که تها هر هُشکێن میوه یک وتی بادشاهی ءِ بادشاه ءِ ڈولا پێش دارگ بیت۔ پیکینگ یک رنگی اِنت، ءُ فقط هُشکێن میوه رنگ ءَ چاپ بیت، تانکه وراک هر پیک ءِ مرکزی نقطه ببیت۔ اے رینج چار رنگی چاپ ءَ گوں زپ لاک پاؤچ آں کارمرز کنت۔ هر پیک ءِ بُرزی 140 ملی میٹر ءُ درازی 210 ملی میٹر اِنت۔ مقصد اے اِنت که محصول یک پُرێن شیلف ءِ سرا ساف ءُ پجارگی ببیت۔

The Recognition

About the A' Design Award زرّیں انعام

Prakrishi هُشکێن میوه ئانی پیکینگ A' Design Award زرّیں انعام ءِ ورگ آ انت، انتہائی معزز اعتراف کہ پہلی درجہ ءِ، شاندار ءُ نمایاں ڈیزائناں دیگ بیت۔ زر ءِ ورگ آ انتہائی جدت ءِ، باز بصیرت ءِ ءُ شاندار ڈولا چمّاں خیرہ کنوکیں تخلیق انت، کہ وتی ڈیزائنراں ءِ عبقریت، حکمت ءُ مہارت ءَ ظاہر کننت۔ Prakrishi هُشکێن میوه ئانی پیکینگ چہ امید کنگ بیت کہ آ یک باز ساراہگ بوتگیں، رجحان ساز ءُ یادگار ایجاد بیت کہ بے مثال قدر پیش کنت۔ ای ڈیزائن کہ A' Design Award زرّیں انعام ءَ برتگ، یک شاندار، محترم منصوبہ انت کہ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں باز فائدہ ءَ گوں ودی کنت۔ Prakrishi هُشکێن میوه ئانی پیکینگ شدید خواہش ءِ جذبہ پیدا کنت، جوش جاگینیت، تخلیقی صلاحیت ءَ ودی کنت ءُ ما ءَ مسحور کنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Challenge was to create range of dry fruit packaging with strong visual narrative meant for Indian market, we created a packaging range with strong visual story of dry fruits on shelf where hundreds of products are fighting for attention.
Dimensions & Packaging
Width 140mm X Height 210mm
Tags
Savoury Snacks, Dry Fruits, Nuts, Healthy Foods, Packaging Design, Communication Design,
Production Technology
Swiss Pack Zip Lock Packaging With 4 Color Printing
Design Challenge
Hardest Part Of This Packaging Was To Crack Right Approach For Design At The Same Time Have A Strong Visual Appeal On Shelf.
Research
Understand the consumer mind set and need of the very market it is going to sell,
Inspiration
Dry Fruit Is King Of Food And Health, There Is One Phrase That We Become What We Eat, When We Eat Healthy Food We Surely Lead A Healthy Life, Our Intended Design Strategy Was To Create A Packaging That Tells A Story of Kingdom Of Health Where Each Dry Fruit Is Depicted As A King Of Its Kingdom, Consumer Will Surely Love To Live In This Kingdom Of Health. We Created A Packaging Range With Strong Shelf Appeal and hook; Monochromatic Packaging With Each Dry Fruit Is Portrayed In Color As Strong Differentiator.
Project Duration
The project started in July 2020 in India and finished in December 2020 in India
Operation Flow
Most challenging part of design is to understand scientific description of people and culture with their custom and habits based on that data entire design exercise took place and we succeeded to connect the consumer emotionally with a clear brand story.
Patents
None
Team Members
Vishal Vora and Team
Image Credits
Vishal Vora and Team

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