Moneta برانڈ شناخت by Kyle Mani is a highly esteemed winner of the very prestigious 2021 A' Design Award نقرئی انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.

نقرہگرافک· 2021

Moneta برانڈ شناخت

by Kyle Mani

Client: Moneta Intel

A' Design Award نقرئی انعام Winner in گرافک Category

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Colors

The Design

About Moneta برانڈ شناخت

OWDT ءِ گوں کار دریگ بوتگ کہ یک لچکدار شناختی نظام ءِ ڈیزائن کنت کہ کدامے پرجوش و تکنیکی پچار دارگ بیت۔ ما ئے وتی مقصد جوڑ کرت کہ Moneta ءَ استعمال کننکین ٹیکنالوجی آں برانڈ نشان ءَ تا پرزانت کنیں۔ ڈیزائن ءَ سرپدیمی گوں برانڈ ءِ جغرافیائی محل وار ءِ خاصیتاں و ڈیٹا قسم ءِ بصری آں مینزانا توازن ءِ چیلنج ءَ رند ءَ پار کرت۔ Moneta ئی برانڈ شناخت اِنت وڑا ئے وتی زیاد تکنیکی سامع آنءَ دنیا ئی اے کہ زیادگین پرجوش جغرافیائی محل وار ءِ ٹیکنالوجی ءَ ءِ پاس راہبری کنت۔

The Recognition

About the A' Design Award نقرئی انعام

Moneta برانڈ شناخت A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ Moneta برانڈ شناخت چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ Moneta برانڈ شناخت یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: OWDT was hired to design a flexible identity system that was dynamic and technically inclusive. The project also encompassed brand strategy, positioning, messaging, and digital design. OWDT planned and developed a complete brand architecture and supporting assets.
Dimensions & Packaging: This is a mobile application in addition to a web application component. There is no dimension or packaging specification associated with this product.
Tags: branding, web design, identity design, logo design
Production Technology: There is a patented process used by Moneta resulting in high-resolution geopositioning. Our technology has helped a multitude of organizations; from asset tracking for heavy industries to contact tracing to fight internal epidemics. The technology uses 3 data sets collected from 3 sources to accurately Geoposition the user, Bluthouth, Triangular Geolocation technology, and Geohashing. Combining the above with Geofencing, we can always eliminate bad data as well as bad actors to provide high-res geopositioning data.
Design Challenge: In order to tackle the creative changes for the branding process, we needed to establish a dynamic structure for the brandmark that can showcase a simple and yet connected design to the concept. We used M as the hallmark for the brand and as the brandmark and used the various technologies used in the application to shape the letter M. Then we animated and created a rotational structure for the M to pass along the message.
Research: Most geopositioning products only use one aspect of geopositioning of the device in order to determine the location of the device. While this system works to a certain degree, it lacs the accuracy that is needed in a certain context such as contact tracing where the distance has to be calculated to a few meters. By combining various radio signal data collection and proper calculation algorithms, we were able to resolve one of the most difficult geopositioning challenges of our time.
Inspiration: We made it our purpose to highlight the technologies used by Moneta in the brand mark. The design gracefully overcame the challenge of balancing the brand's Geopositioning characteristics and data type visuals. Moneta's brand identity now clearly leads its highly technical audience to the world's most dynamic Geopositioning technology.
Project Duration: 6 months, Houston, Texas, USA
Operation Flow: Moneta's brand identity leads the technical audience to Geopositioning technology.
Patents: Patent Pending
Team Members: OWDT as an organization has been responsible for the development of this product.
Image Credits: Patent Pending