Xixia King شراب

Press Kit

Unique Properties

It’s a packaging design of wine. The wine label's shape is oak barrel. The golden part is like the wine slowly flow down the barrel into a glass shape cleverly. When you hold the wine bottle it's just like holding a golden glass in your hand. The patterns concave and convex texture on the label comes from rock paintings. The brand logo font of Xixia King is designed in the style of Xixia ancient characters, which has strong regional cultural features.

Dimensions & Packaging

Bottle: Height 325mm×Diameter 74mm, Label: Length 165mm×Width 72mm

Tags

Creative ingenuity, Elegance and dignity, Regional characteristics,Concise,Impressive, Interesting

Production Technology

The material is environment-friendly special paper, bronzing and concave convex process, bottle label special-shaped die cutting.

Design Challenge

How to reflect the regional characteristics from the packaging and reflect the local culture and customs? This is a packaging design that integrates regional cultural features and product attributes into creativity.

Inspiration

The vineyards of this wine is on the eastern foothills of Helan Mountain. It is one of the most suitable places for grape growing and wine brewing in the world. The patterns concave and convex texture on the label comes from rock paintings, which is the most representative cultural heritage of Helan Mountain. It not only embodies the regional advantages of this wine, but also has artistry. The wine label adopts gold and concave convex process, which is a royal symbol of attribute and dignity.

Project Duration

The project started in January 2020 in Beijing and finished in March 2020 in Beijing.