ڈیزائن Traackr براندی هویتی نوکین ساز چه ڈیزائنر Felice Della Gatta یک باز باایزّتین بُردکار ته 2021 A' Design Award برنجی انعام ته بخش رقابتی گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن اِنت.
برنجگرافک· 2021
Traackr براندی هویتی نوکین ساز
مشتری: Traackr, Inc.
بُردکار A' Design Award برنجی انعام ته بخش گرافک
تصدیقبوتگین ایوارڈ بُردکار
ایوارڈ حالت تصدیق په #119075ڈیزائن
Traackr براندی هویتی نوکین ساز ءِ بارءَ
ٹراکر یک برانڈی ہویتی نوکین ساز ءِ اَنت انفلوئنسر مارکیٹنگ سافٹ ویئر پلیٹ فارم ءِ واسطا۔ ایں ہویت نرم شکلانی، جسورتین و دسترس بوتگین ٹائپوگرافی، و یک زندگ رنگین پیلٹ ءِ ہمرا ملگیریت کہ مردمانی، برنامگانی، اثر ءِ، و ڈیٹا ءِ نمائندگی کنت۔ چار اصلی رنگ استعمال بوتگ ہست، و ہر یک رنگ یک تھیم ءِ ہمرا ملگیریت بوتگ: کاروبار، مردم، ٹیکنالوجی، و جوش۔ یک رنگ ءِ چیرگ بوارگ ءِ استعمالی ہمرا مختلف ترکیب پیدا بیت، بلے برانڈ ہمے شناختگ بوتگین باقی ماننت۔ ایں کارءِ تہا یک نوکین لوگو، یک برانڈ سٹائل گائیڈ، پرنٹ و ڈیجیٹل مواد، و یک ویب سائٹ ءِ نوکین سازی شامل انت۔
پِجّاری
A' Design Award برنجی انعام ءِ بارءَ
Traackr براندی هویتی نوکین ساز A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Traackr براندی هویتی نوکین ساز چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Traackr براندی هویتی نوکین ساز ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔
ڈیزائن ءِ پُشت سر
پریس کِٹ
اعتبارات، ٹیم ءِ نفر و تکنیکی تفصیلات ڈیزائنر ءِ نیمگا فراهم کنگ بوتگ.
- خاصین بزانتان
- Traackr is the system of record for data-driven influencer marketing, powering the largest influencer marketing programs in the world.
The product is recognized as the industry-leading influencer marketing platform, but its identity was fragmented and failed to communicate the brand’s personality and impact on the world’s most loved brands.
Traackr needed a new identity that was sophisticated and contemporary, simple and flexible enough to be leveraged by its global team.
The identity redesign project was conducted in close collaboration with Traackr's head of marketing and head product. It entailed a general overhaul of the company's brand strategy, the identity redesign itself including a new logo, color palette, brand style guide, various print and digital collaterals, and the traackr.com website redesign. - اندازه ؤ بستهبندی
- The identity redesign has applications across various digital and print formats: from standard 85mm*55mm business cards to 180cm tall rollup banners and large-format window decals, to a responsive, mobile-first web experience, social media branding, and display advertising assets.
- ٹیگان
- influencer marketing, marketing, brand identity, branding, logo, SAAS, Social media
- تولید ٹکنالوجی
- Traackr's identity redesign process was conducted in 3 main phases: 1.Discovery, 2.Research and visual direction explorations, 3.Identity redesign.
1.Discovery: A live workshop aimed at gathering fundamental information about the client's brand, such as competitive landscape, target market, brand personality, and value proposition. The workshop was conducted online using live collaboration tools such as google docs, google slides, and Mural.
2.Research and visual direction: The research phase is designed to challenge and consolidate the discovery workshop findings. At the end of the research phase, a few moodboards were created to present viable visual directions to the internal stakeholders. Moodboards were then refined according to feedback until one visual direction was unanimously selected.
3. Identity redesign: The actual identity redesign consisting of the logo redesign, definition of the color palette, creation of the style guide, design of the various digital and print collaterals, and the website redesign. The creation of most of the final visual assets, including templates, digital and print-ready assets, was conducted using Adobe Creative Cloud software, particularly Adobe Illustrator, InDesign, and Photoshop. The new traackr.com website was designed in Figma and is powered by Webflow. - ڈیزائن چیلنج
- The major challenge was to create a new brand experience that would harmonize with the industry-leading product that Traackr's clients were familiar with.
We studied the product, worked closely with the internal stakeholders, and dared to create an identity that works as an exciting pathway to the product experience. - تحقیق
- The project's research was focused on defining a brand personality that was functional to the internal leadership vision and business objectives, defining a comprehensive set of customer personas, analyzing the brand's competitive landscape, and defining a clear visual direction for the redesign.
A series of live workshop exercises were conducted initially to gather information from the internal stakeholders. The subsequent analysis of secondary data, mostly from online sources, allowed us to challenge and consolidate the workshop findings, and focus efforts and resources during the design phase. - الهام
- What sets Traackr apart from the competition is the breadth and depth of the product’s global data, a seamless user experience, and its incredible customer success program.
In our quest to create a platform that encompasses the many facets that make Traackr so successful, we landed on a new identity that represents people, communities, influence, and data by combining soft shapes, bold yet accessible typography, and an eclectic and vibrant color palette. - پرۏژه مدّت
- The project started in January 2019 and was completed with the release of the new website in May 2019. The team that helped make it a reality, including the internal stakeholders, was distributed across 4 countries from San Francisco to Ho Chi Minh city.
- عملیاتی رۏش
- Traackr's new identity was designed to represent the multifaceted brand personality and as a flexible tool to support the themes within the area of interest of the brand.
Traackr's primary color palette is composed of 4 colors chosen for their characteristic associations to represent specific themes:
1. Violent violet represents business because it feels savvy, forthright, and confident.
2. Romantic Pink represents people because it feels personable, collaborative, and curious.
3. Water Leaf Represents technology because it feels insightful, smart, and strategic.
4. Sunset orange represents passion because it feels empowering, exciting, and vibrant.
By using any one of the aforementioned colors as dominant in a given composition Traackr is able to create very different experiences for the viewer while staying recognizable across applications. - ٹیمئے اعضا
- Webflow designer & developer: Dmitrii Tregubov
اسپانسر
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