Mingluye الکوحلی مشروب پیک بندی by Wen Liu, Bo Zheng and Weijie Kang is a highly esteemed winner of the very prestigious 2021 A' Design Award برنجی انعام in پیکیجنگ ڈیزائن Competition Category.
برنجپیکیجنگ· 2021
Mingluye الکوحلی مشروب پیک بندی
by Wen Liu, Bo Zheng and Weijie Kang
Client: Anhui Mingguang Liquor Co., Ltd
A' Design Award برنجی انعام Winner in پیکیجنگ Category
Verified Award Winner
Verify Award Status for #119677The Design
About Mingluye الکوحلی مشروب پیک بندی
مینگلویے یک بائیجو ءِ واستا پیک بندی ءِ ڈیزائن اِنت، بائیجو یک روایتی چینی شراب اِنت که بیشتر مونگ ءِ دانگ ءَ جتہ درست بیت. بوتل ءِ شکل مونگ دانگ ءَ ئے الهام گِرتگ، جنہ چینی طبی مادہ ءِ رنگ ءَ ئے استعمال بیت. بوتل سرا سپیت عمودی خط مونگ ءِ دانگ ءِ اُنبگ (جرثومہ) ءَ یاد آور بنت و نوکیں زندگی ءَ اشارہ کننت. بوتل ءِ بدن ءَ مونگ ءِ پتر، پنڈک و مہواج ءِ نقش و نگار امبوس بوتگ اِنت، و سربندی (کیپ) ءَ یک طبیعی خاکی بافت اِست. بیرونی بکس مخصوص کاغذ ءَ جوڑ بوتگ که برونزینگ و امبوسینگ دارِنت. پیک بندی ءَ سادہ نگہ داشتگ بوتگ تاں مواد ءِ استعمال ءَ محدود بکنت۔
The Recognition
About the A' Design Award برنجی انعام
Mingluye الکوحلی مشروب پیک بندی A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Mingluye الکوحلی مشروب پیک بندی چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Mingluye الکوحلی مشروب پیک بندی ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mingluye is a "Minglu Flavor" baijiu produced by Anhui Mingguang Liquor Industry Co., Ltd. using the ancient craftsmanship from the Southern Song Dynasty, with a mung bean as the main raw material.
- Dimensions & Packaging
- 130mm*100mm*280mm
- Tags
- Mingguang Liquor, Baijiu, Baijiu Packaging, Mingluye
- Production Technology
- The bottle cap adopts natural earth-textured plastic cap, the embossed texture of the bottle body adopts delicate and textured mung bean leaves, stems and fruit as the patterns. The main product name is in the form of a glue card, which is crystal clear and is the unique visual symbol of the product. The box material is special paper, the craft is bronzing and embossing.
- Design Challenge
- This product breaks through the traditional Chinese baijiu packaging form. In the Chinese market, many packaging is very old-fashion, and a bit over-packaged, too exaggerated, not suitable for the aesthetics of current young consumers and the development trend of environmental protection and recycling. So in the process of design, the packaging materials and processes can be simplified as much as possible, and the consumption should return to the quality of the product itself, rather than the gorgeous packaging, which causes a waste of resources. Let consumers and customers change their awareness of product packaging.
- Research
- In the era of high homogeneity of traditional Chinese baijiu, how to express and differentiate similar products with the visual language that is easy to understand by current consumers requires serious consideration. Designers collected big data using online questionnaire surveys and offline search methods. After analysis, it is found that consumers are not very familiar with Minglu-flavor baijiu, so how to express it in easy-to-understand visual language is very important.
- Inspiration
- The bottle shape is inspired by mung beans, the raw material for baijiu making. Mung beans are Chinese medicinal materials and have the effect of Heat-clearing and Detoxifying. The bionic design method is used for innovative evolution to highlight the beauty of the natural ecology of the bottle. The white vertical bars of the bottle are inspired by the germ of the mung beans, which symbolizes a new life.
- Project Duration
- The project began in Shenzhen, China in September 2019 and completed in Shenzhen, China in January 2020.
- Operation Flow
- During the design period, designers carefully observed and studied the mung bean, and found that the shape is full and the color is mainly green. The white vertical strip in the middle of the mung bean is its germ. Therefore, they want to present it in the most direct and understandable way.
- Team Members
- Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
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