Rename Primary Function: ڈیزائن نمائش by Xue Jiang is a highly esteemed winner of the very prestigious 2021 A' Design Award آسنین انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.
آسنگرافک· 2021
Rename Primary Function: ڈیزائن نمائش
by Xue Jiang
Client: 869 School of Design
A' Design Award آسنین انعام Winner in گرافک Category
Verified Award Winner
Verify Award Status for #119760The Design
About Rename Primary Function: ڈیزائن نمائش
Book Text: رینیم یک ڈیزائن نمائش انت کہ معیار و پیمائش ءِ خیال ءَ سوال ءِ بن ءَ کیت. ای نمائش ءَ یک بصری زبان استعمال بیت کہ پیمائش کنگ آلاتانی چہ گِپتگ بوتگ. الوستریشن، کولاژ ءُ عکاسی ءَ گڑا کرتگ ببیت، ءُ چار بنیادی شکل کہ یک ترائینگل سیٹ ءَ چہ اِنت، کشگ ءُ پروانگ ءِ شکل ءَ جوڑ کرتگ بوتگ اَنت۔ کاغذ ءِ یک دراج رول ءَ یک ٹیپ-پیمائش ءِ مانگ ءَ کار کنت، اِنچہ کہ سیل کنوکان ءَ ات انت کہ گوستین یا خپلی شخصیت ءَ برابر کولاژ ءِ یک ٹکڑ ءَ جوڑ کنن ءُ اے یک فائل بیگ ءَ درا وارتین برن۔ نمائش ءِ واستہ شفاف پی وی سی ءِ کپڑ ءُ رول کاغذ استعمال بوتگ اَنت۔
The Recognition
About the A' Design Award آسنین انعام
Rename Primary Function: ڈیزائن نمائش A' Design Award آسنین انعام ءِ ورگ آ انت، معزز اعتراف کہ آ جوانیں ڈیزائناں دیگ بیت کہ جوانیں ڈولا ڈیزائن کنگ بوتگیں تخلیقاں چہ متوقع پیشہ ورانہ ءُ صنعتی ضرورتاں پورا کننت۔ آسن ءِ ورگ آ وتی خالقاں ءِ مزن مہارت، اعلیٰ ماہری، ماہرانہ سمجھ ءُ تخلیقی صلاحیت پیش کننت۔ Rename Primary Function: ڈیزائن نمائش چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں تخلیق بیت کہ عملی ءُ جدت ءِ انت۔ ای ڈیزائن کہ A' Design Award آسنین انعام ءَ برتگ، صنعت ءِ بہترین طریقہ یکجا کنت ءُ علم ءُ صلاحیت گوں جوڑ بوتگیں قابل تکنیکی خصوصیتاں دار انت۔ Rename Primary Function: ڈیزائن نمائش ءِ سنجیدگی ءِ سببا عزت کنگ بیت ءُ آ زندگی ءِ معیار ءَ بہتری آرگ ءِ پہ جوڑ کنگ بوتگ کہ جہان ءَ جوانتر جاگہ جوڑ کنگ ءَ مدد کنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- From the creative perspectives of two young artists,the Redefinition is jointly initiated.The exhibition will break people’s stereotypes of standards and question and reflect on the concept of measurement via standard visual language.Into the exhibition,the unfolded scroll is like a tape measure,you can assign different meanings to the scale,select the basic tools for measurement and the set of triangular plates,and make experimental collages.Here,your standards are redefined by yourself.Illustration,to convey their own definition standards in various aspects through exhibitions.
- Dimensions & Packaging
- Transparent PVC cloth 1300mmx1450mm
Toilet paper roll paper diameter outer diameter 135mmx100mm - Tags
- Rename, standard, measurement, ruler
- Production Technology
- Transparent PVC cloth, toilet paper roll paper
- Design Challenge
- The most difficult part of this exhibition lies in how to present standards via new forms and what are carriers to present the concept of measurement.To start with the flexible ruler was thought as the carrier,but it is only a tool that can not interact with the masses well.Thus the roll paper was used to replace the flexible ruler,because roll paper is characterized by good interactivity and transmission as daily necessities,and it can be better understood by the masses via the visual design.
- Research
- Therefore this research focused on the standard of beauty in the current society to study the process of facing standards,breaking the routine and realizing selfassertion and the illustration,collage and photography were selected for expression.First of all this research selected four basic graphics of the triangle set for further expression via illustrations,and then conducted free collage to form butterflies.People and work are integrated into each other in the ordinary environment for shooting.
- Inspiration
- Butterflies are beautiful for their wings,and people are more attractive for their shiny moments.Since we are not perfect ourselves,we have more development space to try, experience,and recombine.Photography and illustration are combined to simulate butterflies for shaping.Since it does not meet the standard,make it become the standard and redefine its unique self.
- Project Duration
- This project was started in Dalian in November,2020 and completed in Dalian in January,2021,which was further exhibited at ACX Xinghai Art Center in December,2020.
- Operation Flow
- This work selected the basic measuring tools and the standard graphics in the triangle set for further collage so as to represent four kinds of characters.Measurement is a fundamental method to understand the world,or else everything is fuzzy.The way of measurement is to define a basic unit,and then conduct splicing via numerous units.You can select a section with the same or similar character as yours from the roll paper or conduct collage at the scene,and then taking it away after placing in a file bag. In this way,everyone can find themselves,and become a standard regardless of perfection or not.
- Team Members
- Creative Director: Xue Jiang
Designer: Jialin Zhao
Illuetrator: Huizi Wu - Image Credits
- Creator Wu Huizi，in 2021，RENAME
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
