FM993 30th سالگره‌ئے لوگو by Baoquan Luo and Zhiwei Lv

FM993 30th سالگره‌ئے لوگو by Baoquan Luo and Zhiwei Lv is a highly esteemed winner of the very prestigious 2021 A' Design Award برنجی انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.

برنجگرافک· 2021

FM993 30th سالگره‌ئے لوگو

by Baoquan Luo and Zhiwei Lv

Client: Lance Design

A' Design Award برنجی انعام Winner in گرافک Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About FM993 30th سالگره‌ئے لوگو

FM993 30th ءِ لوگو گوانگدونگ ریدیو ءُ تلویزیون ءِ 993 میوزک FM ءِ 30مین سالگره‌ءِ واستی جوڑ بوتگ. ریدیو سگنال بہ عنوان اصلی بصری عنصر ءِ استفاده بوتگ، ءُ عدد 993 ءُ 30 مثبت ءُ منفی شکلانی ذریعہ ریدیو ءِ نقش ءَ گوں ادغام بوتگ‌اَنت. ترکیب‌بندی صوتی موجانی، شہاب سنگانی بارش، موسیقی ءِ خطوطی ءُ شعاعی آتشبازی ءَ نندگ‌اَنت. لوگو زیاترین فلز ءَ چہ جوڑ بوتگ، ءُ اکریلک ءِ استفاده ہم ممکن اِنت. نشان جہت راست ئی چہ دیستگ ءَ واضح اِنت، ءُ جہت پہلو ءَ چہ دیستگ ءَ یک نیم دائرگی ءُ چند‌لایہ‌ای برجستہ شکل ءَ ظاہر بیت.

The Recognition

About the A' Design Award برنجی انعام

FM993 30th سالگره‌ئے لوگو A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ FM993 30th سالگره‌ئے لوگو چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ FM993 30th سالگره‌ئے لوگو ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed for the 30th anniversary of 993 Music FM of Guangdong Radio and Television, this logo is themed with a 30-year journey of music, radio transmitting sounds of stars to express the eternal love for music. Focusing on the radio signal as the major visual element, it seamlessly integrates the numerals 993 and 30 in the radio pattern, thus exemplifying the 30-year course of development of the Music FM.
Dimensions & Packaging: 250*20mm, 50*50mm, 120*80mm
Tags: Visual communication design, logo design, radio station, music, meteor, airwaves
Production Technology: The logo of 993 MUSIC FM 30th is mainly made of metal, with the round-headed cylinder of one big end and one small end fused together in a misplaced yet orderly manner through the three-dimensional composition. Acrylic can also be adopted based on the specific occasion. The logo is clear and conspicuous when viewed from the front while appearing to be a semi-circular, multi-layered embossment when viewed from the side, yielding a strong sculptural sense with unique artistic and ornamental value.
Design Challenge: Due to the outbreak of the COVID-19 epidemic in 2020, the budgets, decorations and models of myriad offline activities during the project launch and implementation failed to meet the initial standards perfectly. Therefore, the design team came up with a large number of additional supporting elements to make the implementation easier and enhance the promotional results.
Research: In commemoration of the 30th anniversary, the designer also incorporated the 30th anniversary celebration. Love Music into various other supporting logos in addition to the simple, concise logo. For example, the letter I of the iconic Canton Tower was used as a reference, with the sound of stars and heart being fused into one icon to reinforce the element of love within the theme.
Inspiration: The composition of elements in this logo stems from sound waves, meteor showers and staves, while the layout is inspired by radial fireworks and the sound waves during traveling. The numerals 993 and 30 are fused within by the positive and negative shapes of the graphics to yield a tangible and virtual visual effect.
Project Duration: The design of the work started in November 2020 and was officially put into use in January 2021.
Operation Flow: The work is richly colored, coupled with simple patterns and clear directionality. As an icon for the 30th-anniversary celebration, the logo should convey to the public a positive and festive atmosphere according to the designer. Globally speaking, the elements of trumpets and fireworks constitute the most common festive items, whose abundant colors serve to refrain from the monotony of expression of feelings.
Team Members: Designer: Baoquan Luo
Zhiwei Lv
Jiaming Feng