Organic شرابءِ لیبل by Ximena Ureta is a highly esteemed winner of the very prestigious 2021 A' Design Award زرّیں انعام in پیکیجنگ ڈیزائن Competition Category.

زرپیکیجنگ· 2021

Organic شرابءِ لیبل

by Ximena Ureta

Client: MontGras

A' Design Award زرّیں انعام Winner in پیکیجنگ Category

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Verified Award Winner

Verify Award Status for #120237

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Colors

The Design

About Organic شرابءِ لیبل

آرگانک یک شرابءِ لیبل ڈیزائنے کہ یک سرٹیفائیڈ آرگانک و ویگن شرابءِ برانڈءِ واستہ جوڑ کنگ بوتگ۔ اے لیبلءِ الہام آرگانک انگورءِ باگانی وتی سرءَ اوشتاتگیں ایکوسسٹمءَ چہ گپتگ بیتگ، کہ بے کیمیائی مادہ و مصنوعی چیزاں رودینگ بنت۔ اے قدرتی توازن انگورءِ درچکاں چہ آفت و بیماریاں پناہ دنت و انگورانی صحتءِ کمکءَ کنت۔ اے لیبل ری سائیکل بوتگیں سرٹیفائیڈ کاگدءِ سرءَ چار خاص رنگءَ چاپ بوتگ، ڈیجیٹل آفسیٹءِ استعمالءَ گوں سلک اسکرینءِ فنشنگ و یک محافظ وارنشءَ۔ چاپی ریلیف مٹالک اسٹیمپنگءِ جاگہءَ کار مرز بوتگ انت، پمیشکا مٹالائز فوائل کارمرز نہ بوتگ انت۔

The Recognition

About the A' Design Award زرّیں انعام

Organic شرابءِ لیبل A' Design Award زرّیں انعام ءِ ورگ آ انت، انتہائی معزز اعتراف کہ پہلی درجہ ءِ، شاندار ءُ نمایاں ڈیزائناں دیگ بیت۔ زر ءِ ورگ آ انتہائی جدت ءِ، باز بصیرت ءِ ءُ شاندار ڈولا چمّاں خیرہ کنوکیں تخلیق انت، کہ وتی ڈیزائنراں ءِ عبقریت، حکمت ءُ مہارت ءَ ظاہر کننت۔ Organic شرابءِ لیبل چہ امید کنگ بیت کہ آ یک باز ساراہگ بوتگیں، رجحان ساز ءُ یادگار ایجاد بیت کہ بے مثال قدر پیش کنت۔ ای ڈیزائن کہ A' Design Award زرّیں انعام ءَ برتگ، یک شاندار، محترم منصوبہ انت کہ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں باز فائدہ ءَ گوں ودی کنت۔ Organic شرابءِ لیبل شدید خواہش ءِ جذبہ پیدا کنت، جوش جاگینیت، تخلیقی صلاحیت ءَ ودی کنت ءُ ما ءَ مسحور کنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: MontGras Organic declares the principles of the Gras Family, a socially responsible family. All MontGras wines will be totally summer wines from 2020. This line reflects handcraft and its dedication in the production processes, fundamental pillars of this brand.
The Sauvignon Blanc and Pinot Noir correspond to D.O. Mulchen, Bío-Bío Valley, one of the southernmost wine-producing regions in Chile.
Dimensions & Packaging: Burgundy Label Dimension: 105x114 mm. Taper of 2 mm per side.
Burgundy Label Size: 105x90 mm.
Tags: Wine label, packaging, design, MontGras, Ximena Ureta, Organic, Chilean wine.
Production Technology: Printed on State 100 paper (89 grs / m2), in 4 special colors, in Digital Offset with silkscreen finishes and protective varnish.
Design Challenge: MontGras has developed a new brand architecture and positioning and, consequently, the need has arisen to create a new portfolio that is more attractive, relevant and innovative, as well as able to communicate the new positioning sought by the company, which was called as "Boldly Attractive", this has been our challenge, to live up to the requirements.
Research: We investigated how to create a product whose materials and manufacturing would be environmentally friendly. With a lightweight bottle and label printed on 100% recycled paper, with FSC certification, avoiding the use of metallised foils. A simulation of printed reliefs was made to avoid metallic stamping.
Inspiration: Organic, Naturally Crafted, is inspired by the self-sustaining ecosystem created in organic vineyards, without the use of chemicals and synthetics. This ecosystem, generated in the vineyard, is fundamental to achieve a natural balance that protects the vineyards from pests and diseases. That is why we highlight the natural ecosystem that lives within organic vineyards, as they are responsible for the health and fertilization of the grapes. This is a certified organic and vegan wine brand.
Project Duration: This project started in June 2020 in Santiago, Chile and ended in January 2021.
Operation Flow: MontGras Organic consumer is very widely spread, both domestically and internationally, in key markets such as Korea, China, USA, Chile, Canada, Denmark, Brazil, Japan and UK.
Team Members: Art Direction and Design: Ximena Ureta. Graphic Design: Dante Curin. Production: Juan Rojas. MontGras Corporate Image: Ximena Ureta. Illustrations: Benjamin Diéguez. Label Printing: Artica Impresores. Screw cap: Amcor. Capsule: Torrens.
Image Credits: Image #1: Estudio Navarro, Image #2: Estudio Navarro, Image #3: Estudio Navarro, Image #4: Estudio Navarro, Image #5: Jorge Brantmayer