Ben Su ریستورانتی برانڈ ہویت by Chao Feng

Ben Su ریستورانتی برانڈ ہویت by Chao Feng is a highly esteemed winner of the very prestigious 2021 A' Design Award برنجی انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.

برنجگرافک· 2021

Ben Su ریستورانتی برانڈ ہویت

by Chao Feng

Client: MET Creative Brand

A' Design Award برنجی انعام Winner in گرافک Category

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Verified Award Winner

Verify Award Status for #120278

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Colors

The Design

About Ben Su ریستورانتی برانڈ ہویت

بین سو یک برانڈ ہویت اِنت کہ یک ساورکراؤٹ فش ریستورانت ءِ واستہ جوڑ بوتگ۔ ایہ ہویت اُنی بنیادی پروڈکٹ خصوصیت سرا جوڑ بوتگ، کہ نامادی ثقافتی وراثتی ساورکراؤٹ اِنت، جہ دستی طرزءَ 280 روچانی واستہ بے پریزرویٹیوانی اچار بوتگ۔ اصلی پوستر اے پروڈکٹ ءِ فایدہ ئان یک سیدھی بصری شکلءَ پیش کنت، نرم وکراں (curves) و مضبوط رنگی تضاد (color contrast) ءِ استعمالءَ گشتیر پچھانگ ءِ واستہ۔ ریستورانت 260 مربع میٹرءَ سرا پھیل بوتگ و درگاہ ءَ سرا یک ساورکراؤٹ ءِ ڈسپلے ایریا شامل اِنت۔ منظر و پراپس بصری ہویتءَ داخلی جاگہ ءَ گوں یکجاہ کننت۔

The Recognition

About the A' Design Award برنجی انعام

Ben Su ریستورانتی برانڈ ہویت A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Ben Su ریستورانتی برانڈ ہویت چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Ben Su ریستورانتی برانڈ ہویت ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the part of brand differentiation positioning, the designers extracted the core advantages of "intangible cultural heritage sauerkraut", which was rich in 1 billion probiotics, handmade pickled for 280 days, without adding any preservatives and other issues that consumers are very concerned about. Through the main poster image, the brand advantages are conveyed to consumers, giving the evidence chain of product advantages.
Dimensions & Packaging: The project covers a total of 260 square meters.
Tags: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Sauerkraut Fish
Production Technology: Through the construction of scenes and props, the whole restaurant integrates the artistic sense and commercial functions into the space of Bensu. A sauerkraut display area is set up at the entrance, and through an artistic presentation, the brand's greatest features are fully presented to consumers before entering the restaurant.
Design Challenge: How to combine and express the historical sense with modern design language is an important challenge for designers in this project. In the brand image exploration stage, they tried to refine the regional cultural characteristics behind the product.
Research: Bensu Sauerkraut Fish is a brand of sauerkraut fish with strong product resource advantages and unique taste. The designers have combed the brand's success genes for more than ten years, and extracted the most competitive core differentiation of the brand: "Centennial intangible cultural heritage sauerkraut". Based on this advantage, they put forward the core product slogan: "Centennial intangible cultural heritage sauerkraut, originated in 1902".
Inspiration: The designers want to build Bensu into a brand that is more eye-catching, recognizable, and able to differentiate itself from other sauerkraut fish brands. They put forward the differentiated positioning of the brand, starting from the product taste characteristics of sauerkraut fish, hoping that consumers will have a clear memory and taste stimulation when they see the brand image.
Project Duration: The project started in December 2019 in Taicang and finished in March 2020 in Taicang.
Operation Flow: Due to the old brand image, the overall development of the enterprise is weak and can not win the love and recognition of young consumers. Therefore, in order to seek differentiation and maintain brand vitality, Bensu has carried out a systematic brand upgrade to meet the current industry and market trend, hoping to occupy the market and consumer cognition through the brand when the categories tend to be similar.
Patents: Copyrights belong to Pushui Zhang, 2020.
Team Members: Chao Feng
Youjia Gu
Yuchen Wang
Yuerong Liao
Yun Liu
Image Credits: Image #1: Photographer Pushui Zhang, Ben Su, 2020.
Image #2: Photographer Pushui Zhang, Ben Su, 2020.
Image #3: Photographer Pushui Zhang, Ben Su, 2020.
Image #4: Photographer Pushui Zhang, Ben Su, 2020.
Image #5: Photographer Pushui Zhang, Ben Su, 2020.