Positive Projections موسیقی ءِ پوسٹر by Min Huei Lu

Positive Projections موسیقی ءِ پوسٹر by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award برنجی انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.

برنجگرافک· 2021

Positive Projections موسیقی ءِ پوسٹر

by Min Huei Lu

Client: Academy of Art University

A' Design Award برنجی انعام Winner in گرافک Category

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Colors

The Design

About Positive Projections موسیقی ءِ پوسٹر

ای ویژوئل ءِ وسیله په ڈیزائنر ءِ مقصد اینت که موسیقی ءِ اے ٹکڑا ءَ ٹائپوگرافی، تصویری و لے آوٹ کمپوزیشن ءِ وسیله په بیان کنت۔ ای ویژوئل ءِ موضوع 1980 ءِ دھہ ءِ شُروات ءَ امریکہ ءِ معاشی کسادی اِنت که اے ءِ تہا ملیوناں اِنساناں بے روزگار بوتگ و امریکہ لوٹیں سماجی-معاشی تبدیلیاں سرا کورت۔ ای ویژوئل "فکر مکُن، خوش بِیت" سُرودءِ گوں تصاویر ءِ رابطہ کنگ ءَ ھم اے کوشش کنت که آے دَور ءَ شے مقبولیت ءِ بُلندترین جاگہ ءَ آت۔

The Recognition

About the A' Design Award برنجی انعام

Positive Projections موسیقی ءِ پوسٹر A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Positive Projections موسیقی ءِ پوسٹر چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Positive Projections موسیقی ءِ پوسٹر ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Create a poster that expresses a piece of music through typography, imagery, and layout composition. Gather ideas, emotions, and visuals that would be associated with the song. Don’t Worry, Be Happy, which is a popular worldwide hit song released in September 1988 by American musician Bobby McFerrin.
Dimensions & Packaging: 13"x19" Poster
Tags: Music Poster, Don't Worry Be Happy
Production Technology: The typographic and design elements were printed on transparency paper and put them on a traditional projector. Photographed the images reflected on the wall.
Design Challenge: There is a sharp contrast between the sad and the despair state of the 1980s and the optimistic adage, Don’t worry, be happy. The contract is also displayed in the music poster that pays tribute to history and humanity.
Research: Most of the information during the 1980s was communicated via television, MTV, Movie Channels, and media. Also, the AIDS awareness campaign during the 1980’s was designed using the colour pink. An attempt has been made to integrate the above texture and the design elements in the poster.
Inspiration: During the early 1980s, the US experienced a recession due to which millions of individuals were left unemployed. Throughout the 1980s, the cold war, protests, global warming, and the AIDS epidemic, the United States has undergone major socio-economic changes primarily due to advances in technology and the worldwide move towards capitalism. Also, the artists in the 1980s were preoccupied with protest images. Bobby McFerrin's Music, Don't worry, be happy, is a neat philosophy in 4 simple words that inspired many Americans in the late 1980s.
Project Duration: The project started in Jun 2019 and finished in July 2019 in San Francisco, and was exhibited at the Academy of Art University in September 2019.
Operation Flow: The song, Don’t Worry, Be Happy, was chosen to carry on with a series of experiments regarding image editing, composition, and typography. Afterward, the imagery was projected onto various surfaces, creating a multidimensional design solution.
Image Credits: Image #1,2,3,4,5: Photographer / Creator Min Huei Lu