Rikchari قهوہ ءِ پیکیجنگ by Planetario is a highly esteemed winner of the very prestigious 2021 A' Design Award آسنین انعام in پیکیجنگ ڈیزائن Competition Category.

آسنپیکیجنگ· 2021

Rikchari قهوہ ءِ پیکیجنگ

by Planetario

Client: Rikchari Packaging by Planetario

A' Design Award آسنین انعام Winner in پیکیجنگ Category

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Colors

The Design

About Rikchari قهوہ ءِ پیکیجنگ

رِکچاری یک پیرو ءِ قهوہ برانڈ ءِ واستہ پیکیجنگ ڈیزائن اِنت کہ پائیداری و سماجی ذمہ‌داری ءَ متمرکز اِنت۔ رِکچاری نام ءِ معنی کویچوا زبان ءَ "بیدار بوتین" اِنت، و حرف C یک سایہ جوڑ کنت کہ هم قهوہ ءِ دانہ و هم چم ءِ اشارہ دیت۔ پیکیجنگ ءِ ڈیزائن لوگو ءِ ڈیزائن ءَ پیروی کنت، کہ اِنکا سلطنت ءِ جیومیٹرک شکلانی الهام ءَ استفادہ کنت، کہ توکاپو ءِ نام ءَ مشہور اِنت۔ اے قهوہ پیرو ءِ شمالی حصہ ءِ چیرینوس ءِ علاقہ ءَ، 1700 میٹر بلندی ءَ، پیدا بیت۔ ڈیزائن قهوہ ءَ یک آرگانیک محصول ءِ صورت ءَ پیش کنت کہ یک سماجی مقصد ءِ دارنت۔

The Recognition

About the A' Design Award آسنین انعام

Rikchari قهوہ ءِ پیکیجنگ A' Design Award آسنین انعام ءِ ورگ آ انت، معزز اعتراف کہ آ جوانیں ڈیزائناں دیگ بیت کہ جوانیں ڈولا ڈیزائن کنگ بوتگیں تخلیقاں چہ متوقع پیشہ ورانہ ءُ صنعتی ضرورتاں پورا کننت۔ آسن ءِ ورگ آ وتی خالقاں ءِ مزن مہارت، اعلیٰ ماہری، ماہرانہ سمجھ ءُ تخلیقی صلاحیت پیش کننت۔ Rikchari قهوہ ءِ پیکیجنگ چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں تخلیق بیت کہ عملی ءُ جدت ءِ انت۔ ای ڈیزائن کہ A' Design Award آسنین انعام ءَ برتگ، صنعت ءِ بہترین طریقہ یکجا کنت ءُ علم ءُ صلاحیت گوں جوڑ بوتگیں قابل تکنیکی خصوصیتاں دار انت۔ Rikchari قهوہ ءِ پیکیجنگ ءِ سنجیدگی ءِ سببا عزت کنگ بیت ءُ آ زندگی ءِ معیار ءَ بہتری آرگ ءِ پہ جوڑ کنگ بوتگ کہ جہان ءَ جوانتر جاگہ جوڑ کنگ ءَ مدد کنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rikchari is a socially responsible coffee brand that stands for sustainability, with a strong smell, precise acidity and a delicious flavor. It was created in Chirinos, in the province of San Ignacio, in the north of Peru, growing at 1700 meters above sea level, the perfect height for Arabica coffee. The new branding and packaging reflect their values: conscience, quality, humanity and commitment. They wanted to maintained the quality and essence of the coffee when it reaches the final consumer.
Dimensions & Packaging: Dimension: 160 mm x 240 mm / Weight: 250 grams
Tags: design, coffee, coffee design, packaging, coffee packaging, peruvian designs, latin america, peru, peruvian coffee
Production Technology: This design was done digitally with Adobe programs. Physical proofing was also done to check details.
Design Challenge: As a new product, the previous packaging did not fully represent its purpose as a brand, which caused it to communicate a generic aspect that failed to stand out from its competition in the sector.

Rikchari is a brand with purpose, created by two women who care about making the highest quality coffee for their customers, seeking to give value to coffee from Peru and Cajamarca around the country, as well as leaving Peru up high. It is intended that the brand competes as an organic product full of passion, dedication and with a social purpose, so it was necessary to present this in the packaging design.
Research: The project seeks to tell the world that Peru has one of the best areas for growing coffee. Rikchari grows on a farm in Cajamarca, which began producing coffee more than 50 years ago, following in the footsteps of an export coffee tradition.

The brand seeks to provide a product that can raise the established standards, to provide work and generate income for several families in the community and to solve different social projects in the town. All this process is strongly related to the brand's values: conscience, humanity, commitment and quality.
Inspiration: The brand name, Rikchari, means WAKE UP in Quechua, so we worked with the letter C to represent a silhouette that resembles a coffee bean and an eye. The packaging followed the idea of the logo design, which has a typographic construction that resembles the geometric shapes made in the Inca empire of Peru, known as Tocapu. This design reflects a quality product, made with passion and at the same time a product that reflects its human, social and organic side.
Project Duration: The project began at the end of 2019 in Lima, Peru and was completed in June 2020. The printing of the product began in September 2020.
Team Members: Creative Director: Pedro Alayza Maccera
Account Director: Eddy Alarcón Herrera
Account Coordinator: Sandra Benavente Velando
Art Director: Kevin Huarac Romero
Graphic Designer: Renato Romero Saenz