Yoyic Huojunpaopao Beverage Bottle Packaging (نوشابیگی بوتل بندی) by Tingting Wang

Yoyic Huojunpaopao Beverage Bottle Packaging (نوشابیگی بوتل بندی) by Tingting Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award برنجی انعام in پیکیجنگ ڈیزائن Competition Category.

برنجپیکیجنگ· 2021

Yoyic Huojunpaopao Beverage Bottle Packaging (نوشابیگی بوتل بندی)

by Tingting Wang

Client: High-tech MengNiu Dairy (Beijing)CO.,LTD

A' Design Award برنجی انعام Winner in پیکیجنگ Category

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Colors

The Design

About Yoyic Huojunpaopao Beverage Bottle Packaging (نوشابیگی بوتل بندی)

یوئیک هوجُن‌پاؤپاؤ یک بوتلی بندی اِنت که یک چُلُکدار (sparkling) نوشابگے واسطا ٹراش دئے بوتین که زندگ پروبائیوٹکانی گوں دارنت. ایں نوشابه، چُلُکدار لیکٹک ایسڈ باکٹیریان گوں زندگ پروبائیوٹکان، کم شکر و بےچربی ملُک کنت۔ بوتل ز یک اعلیٰ شفاف PET ساز بوتہ که شیشگی بافت ءِ حس دئے، گوں یک سبک و باریک شکل و ظرفیت ءِ 388 ملی‌لیٹر۔ لیبل ءِ سرا یک ستُرگ و پُرزور چینی خطاطی حرف و کف (bubble) ءِ گرافیک استفاده بوتگ که نیروگی و زندگی نشان دئے۔ ایں ٹراش ءِ مقصد اِنت که هم مزه و هم صحت ءِ حس بیان کنت۔ بوتل دکانان ءِ سرا (convenience stores) گوں سرد زنجیر (cold chain) ءِ شرطانی تہا فروخته بیت که پروبائیوٹک فعال بمانت۔

The Recognition

About the A' Design Award برنجی انعام

Yoyic Huojunpaopao Beverage Bottle Packaging (نوشابیگی بوتل بندی) A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Yoyic Huojunpaopao Beverage Bottle Packaging (نوشابیگی بوتل بندی) چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Yoyic Huojunpaopao Beverage Bottle Packaging (نوشابیگی بوتل بندی) ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sparkling drinks are trending in China, while there are very limited types of probiotic sparkling drinks. To take probiotic sparkling drinks to the next level, we have designed a brand-new product - huojunpaopao. As its name highlights, this drink contains live probiotics. The combination of sparkling lactic acid bacteria and live probiotics with low sugar and zero fat, making it uplifting and refreshing. Huojunpaopao also represents the brand yoyic, forming an iconic brand image.
Dimensions & Packaging: 388ml, PET bottle, Clear Color, Diam (max.) 64mm x Height 216 mm. We used high transparent PET materials to achieve the texture of glass.
Tags: yoyic, sparkling lactic acid bacteria, live probiotics, PET, Packaging Design, Bottle Design, Graphic Design
Production Technology: Yoyic huojunpaopao is the world's first live probiotic sparkling drink. Besides, in order to maintain the activity of the preferred Danish high-live probiotics in the product, we selected cold chain transportation and storage.
Design Challenge: This is a new unique product, that combines the properties of the traditional probiotic drinks with the exciting bubbling feeling of sparkling drinks. Our main challenge was to transmit the healthiness and the digestive benefits of the live probiotics using a bold and refreshing language that could gave a frizzy twist to the design.
Research: Our goal was to satisfy the new need of the consumer for an unconventional product that was healthy and exciting at the same time. Our target are all those people who seek for new exciting experiences, who love to try new things and want to live life at its fullest but never forgetting to pay attention to healthiness and quality. Our product was born to satisfy these needs, not only from a functional point of view, but also emotionally with our packaging design.
Inspiration: We wanted to convey "the coexistence of tasty and healthy". The shape is light and elegant, aesthetically in line with our young target's pursuit of healthiness. The label is designed with light and vitality as drivers. The bold character in Chinese calligraphic design and is reminiscent of exciting moments. The bubbles let's you experience the brisk vitality of "live probiotic bubble drinks" which together with the feature "full of sparklingness" are made into a visual representation.
Project Duration: The project started in February 2020 and ended in March 2021. Bottle sample production in Sidel Shanghai.
Operation Flow: HUOJUNPAOPAO are sold mainly in convenience stores in cold chain. The advanced technology and production equipment can ensure.
Patents: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2020
Team Members: Lei Jiang, Jian Sun, Jun Yang, Jing Liang, Yong Zhang, Tingting Wang, Hua Xie, Xiaoyan Wang, Chengjie Ding, Chang Liu, Yincheng Liu
Image Credits: .