Chef's بیئر لیبل by Ana Mrazek Lugarov is a highly esteemed winner of the very prestigious 2021 A' Design Award آسنین انعام in پیکیجنگ ڈیزائن Competition Category.

آسنپیکیجنگ· 2021

Chef's بیئر لیبل

by Ana Mrazek Lugarov

Client: atelier ANII

A' Design Award آسنین انعام Winner in پیکیجنگ Category

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Colors

The Design

About Chef's بیئر لیبل

شیف اِس یک لیبل انت که یک ہمکاری بیئر رد جیگہ ءِ واسطہ ڈیزائن بوتگ، جہ یک شیف، یک وائن ساز و بیئر جوڑ کنوکاں ءِ گشتگیں کارءَ ءِ ذریعہ۔ ایں بیئر بیئر و وائن ءِ خصوصیتانی ترکیب کنت و فائن ڈائننگ بازار ءِ واسطہ تیار بوتگ۔ لیبل، وائن لیبلانی بصری زبانءَ اک مینیمل لے آؤٹ، باکیفیت مواد و یک خوش شکل، جدید و کلاسیک ٹائپ فیس ءِ ذریعہ دنبال کنت۔ روایتی شیف یونیفارم، یک سپیت ڈبل بریسٹڈ جیکٹ کہ سیاہ بٹنانی ہمراہ، الہام ءِ سرچشمہ بوتگ، جہاں یک طلائی لائن، نفاست و شائستگی ءِ نشان دنت۔ آفسیٹ پرنٹنگ، طلائی فوائل و تھری ڈائمنشنل ورنش، ہیک بافت والی، بے کوٹ کاغذ ءِ سر کاراِنت بوتگ۔

The Recognition

About the A' Design Award آسنین انعام

Chef's بیئر لیبل A' Design Award آسنین انعام ءِ ورگ آ انت، معزز اعتراف کہ آ جوانیں ڈیزائناں دیگ بیت کہ جوانیں ڈولا ڈیزائن کنگ بوتگیں تخلیقاں چہ متوقع پیشہ ورانہ ءُ صنعتی ضرورتاں پورا کننت۔ آسن ءِ ورگ آ وتی خالقاں ءِ مزن مہارت، اعلیٰ ماہری، ماہرانہ سمجھ ءُ تخلیقی صلاحیت پیش کننت۔ Chef's بیئر لیبل چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں تخلیق بیت کہ عملی ءُ جدت ءِ انت۔ ای ڈیزائن کہ A' Design Award آسنین انعام ءَ برتگ، صنعت ءِ بہترین طریقہ یکجا کنت ءُ علم ءُ صلاحیت گوں جوڑ بوتگیں قابل تکنیکی خصوصیتاں دار انت۔ Chef's بیئر لیبل ءِ سنجیدگی ءِ سببا عزت کنگ بیت ءُ آ زندگی ءِ معیار ءَ بہتری آرگ ءِ پہ جوڑ کنگ بوتگ کہ جہان ءَ جوانتر جاگہ جوڑ کنگ ءَ مدد کنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A label designed for collaboration beer between chef, winemaker and brewers. The beer is specific because it has the characteristics of beer and wine and was made for high gastronomy market. The label had to associate with a wine label, so a minimalist approach to design, quality materials, printing techniques that emphasize parts of the label were used. An elegant font was chosen, modern and classic. The strength of the label is that the name and design are connected, association is precise.
Dimensions & Packaging: 210 x 68 mm and 190 x 45 mm. Two different dimensions of label because beer came in two sizes, 750 ml and 375 ml.
Tags: beer, beer label, minimalistic design, elegant, sophisticated, label design
Production Technology: Paper for the label is textured, uncoated Martele blanc, offset printing, gold foil print and 3D varnish. Interesting contrasts in textures of paper and printing techniques correspond to clean and contrasting lines of graphic elements.
Design Challenge: The biggest challenge was to combine culinary, beer and wine traditions and connect it with the name of the beer and the design of the label in the cleanest and simplest way possible.
Research: Chef's beer is a complex product created in collaboration of chefs, winemakers and brewers, each of them experts in their profession. The name of the beer was a strong association in which direction to go with research and design. The chef’s uniform was very strong image around which I tried to tell a story. It was important to connect the name, the people who created it and it’s purpose. It is a gastronomic product intended to be enjoyed with a good meal.
Inspiration: Inspiration for this label was the name, the chef and his traditional uniform. White double-breasted jacket with black buttons worn by qualified chef give the label a perfect contrast. Golden line represents a visual part of uniform but also excellence and sophistication. White is intended to signify cleanliness in chef’s uniform and also on the label. Font is elegant and bold, both modern and classic.
Project Duration: The project was finished in 2020. It was created in Croatia and Slovenia. Label was designed in 2019 and printed in 2020. Beer was awarded with gold medal at the European Beer Challenge 2020 in London.
Operation Flow: By looking at a bottle of chef's beer, a minimalist visual and name, an strong association is created for the user. He is connecting the name and visual and an association of chef’s uniform is created in his mind.
Choosing the shape of the bottle may associate it with wine or champagne, but the name and a details on the label reveal that it is a very special beer.