Yudong CUN ماسکوٹ ڈیزائن by Linggaung Chen, Sf Zhang and Cy Zhao is a highly esteemed winner of the very prestigious 2021 A' Design Award آسنین انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.
آسنگرافک· 2021
Yudong CUN ماسکوٹ ڈیزائن
by Linggaung Chen, Sf Zhang and Cy Zhao
Client: Communication University of Zhejiang
A' Design Award آسنین انعام Winner in گرافک Category
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The Design
About Yudong CUN ماسکوٹ ڈیزائن
یودونگ CUN یک ماسکوٹ ڈیزائنے کہ چین ءِ یودونگ ڈیہئا جوڑ بوتگ، یک دهگانی نگاری ڈیہ. اے ماسکوٹ ماہی ءِ شکل ءَ بنیاد داریت کہ اے ڈیہ ءِ خاص نشانیئے. ماہی یک سادگ کارٹون کردار ءِ رِنگ ءَ کشگ بوتگ و مقامی دهگانی نگاری ءِ نمونگانی ہمراه و دنیا ءِ گِردا کشورانی پرچمی نشانانی ہمراه ترکیب بوتگ. نتیجه یک رنگین عکسانی سیٹے بوتگ کہ مقامی کلچر ءَ یک بینالمللی بصری سبک ءِ ہمراه یکجا کنت. اے ماسکوٹ ءِ ثابت اندازے نیست و بہ عنوان یک ثابت یا متحرک گرافیک تیار بوتگ کنگ بیت.
The Recognition
About the A' Design Award آسنین انعام
Yudong CUN ماسکوٹ ڈیزائن A' Design Award آسنین انعام ءِ ورگ آ انت، معزز اعتراف کہ آ جوانیں ڈیزائناں دیگ بیت کہ جوانیں ڈولا ڈیزائن کنگ بوتگیں تخلیقاں چہ متوقع پیشہ ورانہ ءُ صنعتی ضرورتاں پورا کننت۔ آسن ءِ ورگ آ وتی خالقاں ءِ مزن مہارت، اعلیٰ ماہری، ماہرانہ سمجھ ءُ تخلیقی صلاحیت پیش کننت۔ Yudong CUN ماسکوٹ ڈیزائن چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں تخلیق بیت کہ عملی ءُ جدت ءِ انت۔ ای ڈیزائن کہ A' Design Award آسنین انعام ءَ برتگ، صنعت ءِ بہترین طریقہ یکجا کنت ءُ علم ءُ صلاحیت گوں جوڑ بوتگیں قابل تکنیکی خصوصیتاں دار انت۔ Yudong CUN ماسکوٹ ڈیزائن ءِ سنجیدگی ءِ سببا عزت کنگ بیت ءُ آ زندگی ءِ معیار ءَ بہتری آرگ ءِ پہ جوڑ کنگ بوتگ کہ جہان ءَ جوانتر جاگہ جوڑ کنگ ءَ مدد کنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a mascot image designed for Chinese farmers' painting village. Yudong village, as the most distinctive style of farmers' painting village in China, is a cartoon image with international style, which makes it easy and humorous to be accepted by people. Through the design of this cartoon image, it conveys the artistic style of Yudong village, and also realizes the integration with the symbols of the world.
- Dimensions & Packaging
- It has no fixed size and can be made according to the required size.
- Tags
- Chinese elements, international style
- Production Technology
- Using the method of graphic creative design, the combination of fish cartoon image and different elements is realized. Through the way of graphic design, Chinese elements and world elements are integrated to achieve a group of colorful cartoon image design.
- Design Challenge
- The biggest challenge of this design project is to combine Chinese elements, the world's rich and the cartoon image of fish, and have the beauty of international style.
- Research
- Methods: using the method of graphic creative design, Chinese elements and world symbols were integrated into the cartoon graphics of fish to realize the combination of Chinese elements and international symbols. Tools: Photoshop, Illustrator
- Inspiration
- The inspiration of this design comes from the characteristic "fish" figure of Yudong village. Through the design, a vivid and interesting cartoon image is realized. In terms of design and application, the first is to integrate the fish graphics with the farmers' paintings in Yudong village, and the second is to integrate it with the national flag symbols of all countries in the world. It presents a cartoon image with local cultural elements and international style.
- Project Duration
- The project started in April 2020 in Hangzhou and finished in August 2020 in Hangzhou
- Operation Flow
- The design of this group of cartoon images can be made into static or dynamic effects according to the needs of publicity.
- Team Members
- Designer: Lingguang Chen,
Designer: Chao Yang,
Designer: Shifeng Zhang,
Designer: Chunyi Zhao，
Designer: Hao Xu，
Designer: Zikun Chen - Image Credits
- Image #01 : Designer Linguang Chen
Image #02 : Chao Yang，Chunyi Zhao
Image #03 : Shifeng Zhang, Hao Xu
Image #04 : Zikun Chen
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