Happetsy بنیادی کارکرد: برانڈ آی ڈینٹیٹی by Anamarija Leljak is a highly esteemed winner of the very prestigious 2021 A' Design Award نقرئی انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.
نقرہگرافک· 2021
Happetsy بنیادی کارکرد: برانڈ آی ڈینٹیٹی
Client: Happetsy
A' Design Award نقرئی انعام Winner in گرافک Category
Verified Award Winner
Verify Award Status for #122375The Design
About Happetsy بنیادی کارکرد: برانڈ آی ڈینٹیٹی
Happetsy یک برانڈ آی ڈینٹیٹی اِنت که په یک ہیوان جانورانی محصولاتی کمپنی ءَ جوڑ بوتگ. اے ڈیزائن یک کہنگین ریٹرو اِسٹائل ءَ گوں مۆڈرن مینیملزم ءَ یکجاہ کنت. ریٹرو کریکٹر رنگانی پیلیٹ، دستی نبشتگ بوتگین حرف ءُ پولکا ڈاٹ نمونہانی رِندا ظاہر کنگ بیت. صاف ءُ سرین لے آؤٹ، کھلاگین جاگہ ءُ سینز سیریف حرف یک تازہ ءُ مۆڈرن تیوگ ءَ ہور کننت. لۆگۆ یک پیشی ءُ کچک ءِ تصویر ءَ گوں یک چوگۆشہ ءَ جوڑ کنت، یک شکل که گوں استواری ءُ وفاداری ءَ بستگ اِنت. تمام گرافکس بہ صورت ویکٹرانی جوڑ بوتگ ءُ په ہمگ میڈیائے سرا یکسانین دیدارے سرا RGB، CMYK ءُ Pantone رنگانی رِندا رسینگ بوتگ.
The Recognition
About the A' Design Award نقرئی انعام
Happetsy بنیادی کارکرد: برانڈ آی ڈینٹیٹی A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ Happetsy بنیادی کارکرد: برانڈ آی ڈینٹیٹی چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ Happetsy بنیادی کارکرد: برانڈ آی ڈینٹیٹی یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The uniqueness in Happetsy brand design lies in simplicity, and in the playful game of the old-school retro style with elements of modern design minimalism. Retro style is embodied in the color palette, handwritten typeface, and polka dot patterns. On the other hand, the clean design, layouts, empty spaces, and sans serif typeface are framing the retro brand look with a fresh modern touch.
- Dimensions & Packaging
- Thank you cards are printed on matte paper of 200g. These printing decisions were made in order to present the brand product offer. Happetsy offers quality and yet affordable products. In order to keep the brand's visual story coherent, all the graphics and illustrations were vectorized and saved as print-ready files.
- Tags
- Visual identity, Logo Design, Stationery, Playful Branding, Pets, Merchandise
- Production Technology
- All the graphics were made in Adobe Illustrator to remain the vector quality. The logo design was made based on the Golden Ratio rule in order to appear in the most appealing way. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
- Design Challenge
- Duration of the shipping and non-sustainable production were the main company challenges, translating to the identity design that had to express trust, loyalty, and connection to end customers and create an emotional bond.
- Research
- Target audience, Millenials living in South-West America have proven to be looking for emotional attachments to the brands, especially in the pet industry. Illustrative logo, and modern-retro look, have been identified to deliver this message across. In order to evoke positive feelings, and paint the main brand value - happiness, the logo consists of an organic part (pleasant illustration of a cat and dog) and the rectangle that carries the meaning of stability, and loyalty in American culture.
- Inspiration
- The inspiration came from the overflow of positivity that humans experience when they come home to their pets after a long day at work.
Visual idea was framed by modern-retro aesthetics, as this was found to be resonating most with the target audience. Since the main goal was to create a cute brand identity, the visual story portrays happy pets that enjoy each other's company while jumping out of the box. Smiling, cartoonish, fatty look of the pets was an inspiration to boost positive emotions - Project Duration
- The project started in March 2019 and finished in May 2019 in Denmark.
- Operation Flow
- The brand manual was provided as a guide for the client in order to be able to show a consistent brand story. Usage of a retro dot pattern & catchy retro colors across all the media creates a recognizable brand appearance. In this way target audience is able to connect and recognize the brand even without seeing the logo.
- Image Credits
- Image #1: Creator: Anamarija Leljak, Logo design,2019.
Image #2: Creator: Anamarija Leljak, Business Cards, 2019.
Image #3: Creator: Anamarija Leljak, Logo Golden Ratio, 2019.
Image #4: Creator: Anamarija Leljak, Stationery design, 2019.
Image #4: Creator: Anamarija Leljak, Merchandise, 2019.
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