L’Amour Red Packet Boxset سرخین پیکٹ by Alex King

L’Amour Red Packet Boxset سرخین پیکٹ by Alex King is a highly esteemed winner of the very prestigious 2021 A' Design Award آسنین انعام in گفٹ ویئر ڈیزائن Competition Category.

آسنگفٹ ویئر· 2021

L’Amour Red Packet Boxset سرخین پیکٹ

by Alex King

Client: A&J Design

A' Design Award آسنین انعام Winner in گفٹ ویئر Category

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Colors

The Design

About L’Amour Red Packet Boxset سرخین پیکٹ

ایں موجودہ سرخین پیکٹ بکس سیٹ ۱۶ سرخین پیکٹ شامل کنت کہ زندگیا تیں خوش بختی و کاملیتا نشان دنت. تاجر ۲۶ جداگین ڈیزائن و ترکیباں چہ "A" تا "Z" انتخاب کنگ بنت وتیں اولین حروف و شخصی ضرورتاں مطابق. شخصی تحفہ مردماں تیں منفرد بوتگیں احساس دنت و ایں خود و اواں مردماں تیں کہ وتی گوں عزیز انت شخصی لمس جوڑ کنگ تیں کامل انت. ہدف میانی طبقہ نکاح کرتگ مردم انت کہ شخصی سرخین پیکٹ انتخاب کنگ و بچگاں تیں بہترین نیک آرزوکاں گوں دیگ واہنت.

The Recognition

About the A' Design Award آسنین انعام

L’Amour Red Packet Boxset سرخین پیکٹ A' Design Award آسنین انعام ءِ ورگ آ انت، معزز اعتراف کہ آ جوانیں ڈیزائناں دیگ بیت کہ جوانیں ڈولا ڈیزائن کنگ بوتگیں تخلیقاں چہ متوقع پیشہ ورانہ ءُ صنعتی ضرورتاں پورا کننت۔ آسن ءِ ورگ آ وتی خالقاں ءِ مزن مہارت، اعلیٰ ماہری، ماہرانہ سمجھ ءُ تخلیقی صلاحیت پیش کننت۔ L’Amour Red Packet Boxset سرخین پیکٹ چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں تخلیق بیت کہ عملی ءُ جدت ءِ انت۔ ای ڈیزائن کہ A' Design Award آسنین انعام ءَ برتگ، صنعت ءِ بہترین طریقہ یکجا کنت ءُ علم ءُ صلاحیت گوں جوڑ بوتگیں قابل تکنیکی خصوصیتاں دار انت۔ L’Amour Red Packet Boxset سرخین پیکٹ ءِ سنجیدگی ءِ سببا عزت کنگ بیت ءُ آ زندگی ءِ معیار ءَ بہتری آرگ ءِ پہ جوڑ کنگ بوتگ کہ جہان ءَ جوانتر جاگہ جوڑ کنگ ءَ مدد کنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: L’amourRed Packet Boxset by Journal de Chic contains 16 red packets, 8 pieces in each side to signify fortune and completeness in life. Merchants can choose out of 26 different designs and combination(“A” to “Z”) according to their initials and personal needs. There are another 4 playful designs (“$”, “500”, “CNY” and “HK”) to pair with the selected packet. Personalized gift offers people a sense of uniqueness and is perfect to create a personal touch for oneself and the people they cherish. Everyone is unique.Target for middle class married people (to be married) who intend to choose personalised red packets to represent oneself as unique, extraordinary and like no other. This design fills the gap in the commercial market in which only traditional red packets with initials in Chinese can be found.
Dimensions & Packaging: Fine paper, 20cmx20cmx3cm
Tags: red packer, lai see, lucky, festive design
Production Technology: Embossed graphics “Y” connecting to each other represents new year and future years to come, signifies hope and best wishes will last for long in coming decades. A large format of red packet is chosen so that people will not require to fold the dollar note into half while preparing it.
Design Challenge: We spend a lot of time in developing new printing effects that is optimum with our selected paper medium. People may feel good if the red packet is printed with their respective surname in Chinese, however, this design collection is new and would offer an alternative by showing initial in English - that is even more accessible for all at affordable price.
Research: We want to create something new to the market which is original. We understand that the female middle class in Asia would like to spend money on high fashion and luxury accessories. L'amour is new to the market as we do participant observation with female who are over year 30, eager to spend money on individualized items to reflect their social status with unique personality.
Inspiration: L’amour by Journal de Chic is a contemporary design for Chinese festival. In Chinese and other East and Southeast Asian societies, a red packet is a monetary gift which is given during Chinese New Year (CNY) and weddings. People will give a red packet to children, family members and people who are unmarried as a token of good fortune for upcoming year.
Project Duration: 6 months, Hong Kong
Team Members: Alex King
Image Credits: Alex King