Pepsi Culture محدود ایڈیشنء نوشابهء ڈبهء سلسله by Dennis Furniss

Pepsi Culture محدود ایڈیشنء نوشابهء ڈبهء سلسله by Dennis Furniss is a highly esteemed winner of the very prestigious 2021 A' Design Award زرّیں انعام in پیکیجنگ ڈیزائن Competition Category.

زرپیکیجنگ· 2021

Pepsi Culture محدود ایڈیشنء نوشابهء ڈبهء سلسله

by Dennis Furniss

Client: Pepsi

A' Design Award زرّیں انعام Winner in پیکیجنگ Category

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Colors

The Design

About Pepsi Culture محدود ایڈیشنء نوشابهء ڈبهء سلسله

پیپسی کلچر یک محدود ایڈیشنء ڈبهء سلسله انت که میکسیکوء تها یک نرم نوشابهء برانڈء واستا جوڑ کنگ بوته۔ ای سلسله شش جمع کنگیں ڈبهانی مان انت، و هر ڈبه یک میکسیکی شهرء نمائندگی کنت۔ محلی داستان، رسم و رواج و هنری حواله انی مثالی نقش و نگاراں تها بدل کنگ بوته انت که دیرینگیں ثقافتی نشانیاں گوں یک نوکیں ڈیزائنء طریقهء گڈ ءَ یکجاه کننت۔ هر ڈبه المونیمء چه جوڑ کنگ بوته، ۱۲ اونس گیرت و گوں هائی ڈیفینیشن آفسیٹ چاپء تیار کنگ بوته۔ ای ڈبهاں جتا جتا شوهاز بنت و یکجاه یک سلسله ءَ جوڑ کننت که علاقهی رنگارنگی ءَ پیش دارت۔

The Recognition

About the A' Design Award زرّیں انعام

Pepsi Culture محدود ایڈیشنء نوشابهء ڈبهء سلسله A' Design Award زرّیں انعام ءِ ورگ آ انت، انتہائی معزز اعتراف کہ پہلی درجہ ءِ، شاندار ءُ نمایاں ڈیزائناں دیگ بیت۔ زر ءِ ورگ آ انتہائی جدت ءِ، باز بصیرت ءِ ءُ شاندار ڈولا چمّاں خیرہ کنوکیں تخلیق انت، کہ وتی ڈیزائنراں ءِ عبقریت، حکمت ءُ مہارت ءَ ظاہر کننت۔ Pepsi Culture محدود ایڈیشنء نوشابهء ڈبهء سلسله چہ امید کنگ بیت کہ آ یک باز ساراہگ بوتگیں، رجحان ساز ءُ یادگار ایجاد بیت کہ بے مثال قدر پیش کنت۔ ای ڈیزائن کہ A' Design Award زرّیں انعام ءَ برتگ، یک شاندار، محترم منصوبہ انت کہ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں باز فائدہ ءَ گوں ودی کنت۔ Pepsi Culture محدود ایڈیشنء نوشابهء ڈبهء سلسله شدید خواہش ءِ جذبہ پیدا کنت، جوش جاگینیت، تخلیقی صلاحیت ءَ ودی کنت ءُ ما ءَ مسحور کنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
Dimensions & Packaging: 12 Oz Cans, sold individually as a series.
Tags: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
Production Technology: High definition offset printing on alluminum
Design Challenge: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
Research: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
Inspiration: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
Project Duration: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
Operation Flow: Not applicable
Patents: Not applicable
Team Members: PepsiCo Design Latin America
Image Credits: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.