Xphere کارپوریٹ ہویت ءِ نوکیں برانڈ سازی by Yibang Design and Xiner Zheng is a highly esteemed winner of the very prestigious 2021 A' Design Award آسنین انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.
آسنگرافک· 2021
Xphere کارپوریٹ ہویت ءِ نوکیں برانڈ سازی
by Yibang Design and Xiner Zheng
Client: Yibang
A' Design Award آسنین انعام Winner in گرافک Category
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The Design
About Xphere کارپوریٹ ہویت ءِ نوکیں برانڈ سازی
ایکسفیئر یک کارپوریٹ ہویت ءِ ڈیزائن اِنت کہ رونگژِنگ نامی برانڈ ءِ واستی جوڑ بوتگ. ایکسفیئر نام چینی برانڈ نام رونگژِنگ ءِ سرا گِپتگ بوتگ، کہ معنیءَ آ کامیاب و ابادان دائرہئے اِنت۔ ایں ہویت چینی نام ءِ معنیءَ انگریزی نام ءَ گڑاں یک بصری زبان ءَ جوڑ کنت۔ نشان ستارگ ءِ شکل ءَ سرا اِلہام گِپتگ، و ہمے ہمساز کٹ انگریزی و چینی لوگو نشانانی دگہای ءَ لاگو بوتگ۔ پُر زور رنگ و مضبوط بصری عنصر بلند معیار محصول لائن ءِ نمایشی کنیت۔ چاپ بوتگیں چیز مَٹ و گران کاغذ ءَ کار کنیت، و کاروباری کارت و شکرگزاری کارت ءَ سرا اُبھراں لوگو مہر بوتگ۔
The Recognition
About the A' Design Award آسنین انعام
Xphere کارپوریٹ ہویت ءِ نوکیں برانڈ سازی A' Design Award آسنین انعام ءِ ورگ آ انت، معزز اعتراف کہ آ جوانیں ڈیزائناں دیگ بیت کہ جوانیں ڈولا ڈیزائن کنگ بوتگیں تخلیقاں چہ متوقع پیشہ ورانہ ءُ صنعتی ضرورتاں پورا کننت۔ آسن ءِ ورگ آ وتی خالقاں ءِ مزن مہارت، اعلیٰ ماہری، ماہرانہ سمجھ ءُ تخلیقی صلاحیت پیش کننت۔ Xphere کارپوریٹ ہویت ءِ نوکیں برانڈ سازی چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں تخلیق بیت کہ عملی ءُ جدت ءِ انت۔ ای ڈیزائن کہ A' Design Award آسنین انعام ءَ برتگ، صنعت ءِ بہترین طریقہ یکجا کنت ءُ علم ءُ صلاحیت گوں جوڑ بوتگیں قابل تکنیکی خصوصیتاں دار انت۔ Xphere کارپوریٹ ہویت ءِ نوکیں برانڈ سازی ءِ سنجیدگی ءِ سببا عزت کنگ بیت ءُ آ زندگی ءِ معیار ءَ بہتری آرگ ءِ پہ جوڑ کنگ بوتگ کہ جہان ءَ جوانتر جاگہ جوڑ کنگ ءَ مدد کنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
- Dimensions & Packaging
- All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
- Tags
- Xphere, Visual Identity, Commercial, Branding
- Production Technology
- Adobe Photoshop, Illustration, and InDesign.
- Design Challenge
- Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way. - Research
- The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
- Inspiration
- The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
- Project Duration
- The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
- Operation Flow
- The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
- Team Members
- Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang - Image Credits
- Yibang
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