Evershine اصلی وظیفه: پروڈکٹ پیکجنگ by Wanling Yan

Evershine اصلی وظیفه: پروڈکٹ پیکجنگ by Wanling Yan is a highly esteemed winner of the very prestigious 2021 A' Design Award برنجی انعام in پیکیجنگ ڈیزائن Competition Category.

برنجپیکیجنگ· 2021

Evershine اصلی وظیفه: پروڈکٹ پیکجنگ

by Wanling Yan

A' Design Award برنجی انعام Winner in پیکیجنگ Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Evershine اصلی وظیفه: پروڈکٹ پیکجنگ

کتابی متن: ایورشاین یک پیکجنگ ءِ انت کہ ھمیشین لباس ءِ دھو کن ءِ بو بوہتر کنگ ءِ واستہ ڈیزائن بوتگ۔ بوتل ءِ شکل یک لباس ءِ مانگ گیش ءِ رنگ اِنت، چون کہ خانوادگی کپڑگاں ءِ خیال داشتن ءِ اشارہ کنت۔ سپیت سطح و سادہ شکل، اول نگاہ ءَ پروڈکٹ ءِ مقصد ءَ روشن کنت و جوان خانوادگاں ءِ پسند ءَ راس اِنت۔ ظرف ءَ زیاد کثافت ءِ پولی ایتھلین ءَ ساختگ بوتگ، ھوا بند و مبہم اِنت، چہ کہ خوشبوئی ءِ بخارات ءَ محدود کنت و شیلف ءِ عمر ءَ زیاتر کنت۔ سربند ھم تقریبا ١٥ گرام ءِ پیمائش کاسگ ءِ کار ءَ کنت۔ چار خوشبوگاں چہ مانگ رنگاں ءِ منکاں، ربن و لکھگ ءِ ذریعہ سناخت بہ بنت۔

The Recognition

About the A' Design Award برنجی انعام

Evershine اصلی وظیفه: پروڈکٹ پیکجنگ A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Evershine اصلی وظیفه: پروڈکٹ پیکجنگ چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Evershine اصلی وظیفه: پروڈکٹ پیکجنگ ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging of the in-wash scent booster is in the shape of a garment, symbolizing the care of the family. Only at first glance, consumers will grasp the function of the product. The attractive white packaging gives out a sense of affinity, mirroring the product’s ability to bestow people’s clothes with faint scent. Also, the design is highly portable, catering to the needs of daily uses.
Dimensions & Packaging: Bottle size: 128×60×147mm
Color box size: 132×64×151mm
Tags: Laundry companion, fragrance beads, personal care, environmental protection, simple
Production Technology: The packaging is made of environmental-friendly HDPE, which feels like wax and allows girls to easily unscrew the cap. The making process is not complicated, though, the packing is airtight and opaque to prevent the aroma from evaporating under light and extend the shelf life. The bottle size is based on the volume to avoid over-packaging and control costs.
Design Challenge: The design was challenged by two aspects:

First, whether holding the packaging can be comfortable or not. The designer first made a prototype on the basis of his initial design, only to find that he failed to consider the comfort of holding. After continuously revising the design and making prototypes, the current version is the most comfortable one for users to hold.

Second, the material of the packaging, which is particularly important due to its specific shape. The designer made a comparison of prototypes and eventually chose to use HDPE material on the perspective of environmental protection and aesthetics.
Research: The product is aimed at young people, and the packaging design should conform to the aesthetic style of young people. After a lot of market research, designers found that contemporary young people like to pursue interesting lifestyles and simple aesthetics. Therefore, the design breaks the common packaging styles on the market, and the overall design is more concise and interesting. It shifts from focusing on market consistency to respecting the aesthetic standards and personal needs of young people.
Inspiration: The design was inspired by the heartwarming scenario of family laundry and the functional properties of the in-wash scent booster. In a bid to stand out from the common packaging on the market, the designer has made a great leap in designing. The concept of the design focuses on the emotional part and the clean appearance is an embodiment of a peaceful mind feeling, which is popular among young families.
Project Duration: The packaging began to be designed in Jiaxing, China in February 2020, and the design was completed and launched in April 2020.
Operation Flow: The range of this booster comes in four fragrances, which can be differentiated by white capsules and different colors. The colour of the ribbon and lettering is matched to the colour of the balls so that users can identify the fragrance of the product by the colour. The cap can be used as a measuring cup, with a capacity of approximately 15 grams per cap, allowing users to determine the amount to be used according to their personal preference.
Team Members: He Xiao
WanLing Yan