I Love You From Afar اجتماعی by Alvaro Gonzalez and Renato Galecio

I Love You From Afar اجتماعی by Alvaro Gonzalez and Renato Galecio is a highly esteemed winner of the very prestigious 2021 A' Design Award برنجی انعام in ایڈورٹائزنگ، مارکیٹنگ ءِ کمیونیکیشن ڈیزائن Competition Category.

برنجایڈورٹائزنگ· 2021

I Love You From Afar اجتماعی

by Alvaro Gonzalez and Renato Galecio

Client: Inbrax

A' Design Award برنجی انعام Winner in ایڈورٹائزنگ Category

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Colors

The Design

About I Love You From Afar اجتماعی

وبائی ئی شروات ئا، کله چلی ئا هر کسے قرنطینه ئا بوت، تمام Miniso دکاناں بند بوتگ، و آئی ئے مخاطباں گوں آئی ئی عهد ئی نگهداری په خاتر، "من ترا دور اں دوست دارگ" کمپین جوڑ بوتگ که 100% آنلائن اجرا بوت و هزاراں فکر آئی ئے مصرف کنوکاں آ رسادگ تا که آهاں ئی سرگرم کنت کله که آهاں بند بوتگ۔

The Recognition

About the A' Design Award برنجی انعام

I Love You From Afar اجتماعی A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ I Love You From Afar اجتماعی چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ I Love You From Afar اجتماعی ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
Dimensions & Packaging: Stories, Posts, Carrousels
Tags: Inbrax, Miniso, Chile, I Love You From Afar
Production Technology: Social Media, Vectorial Illustrations, Illustrator
Design Challenge: The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.
Research: Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.
Inspiration: Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.
Project Duration: We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.
Patents: Miniso, Inbrax
Team Members: Pedro Antolín
Pancho González
Renato Galecio
Álvaro González
Image Credits: Miniso, Inbrax