NewForm نمائشی جاگہ by Huainan Jia and Jian Zhu is a highly esteemed winner of the very prestigious 2022 A' Design Award نقرئی انعام in انٹیریئر اسپیس ءِ ایگزیبیشن ڈیزائن Competition Category.
نقرہانٹیریئر· 2022
NewForm نمائشی جاگہ
Client: Farnear International Design Center
A' Design Award نقرئی انعام Winner in انٹیریئر Category
Verified Award Winner
Verify Award Status for #126097The Design
About NewForm نمائشی جاگہ
نیوفارم یک اطالوی حمام تولیدی برانڈ ءِ شوروم انٹیریر انت، کہ شنگھائی ءَ ۲۲۴ چاردیوالی میٹر ءَ گِر کنت۔ ای دیزائن برانڈ ءِ ای گمان ءِ دنبال ءَ انت کہ اصل بنیاد پہ فطرت ءَ انت۔ پلان ءُ آنچکار ءِ راہ روشن ءُ تاریک ءِ بدل ءِ سرا بنیاد انت، کہ دکان ءَ چند پیوستگیں جاگہاں ءَ بہر کنت۔ یک گِردیں کمرہ ءَ یک آویزانیں آرٹ نصب بوتگیں چیز کہ آیءِ نام "آپ ءِ نچ" انت گِراں گِر کنت، کہ روشناہیانءِ چیر ءَ یک آپ ءِ تُرک ءِ مثل انت۔ یک شریں تاکیں کھِڑکی چینی بامبو ءِ فریم ءِ گوں یک زندہ منظر ءَ چوکٹ کنت۔ یک تاریں سبزیں دیوار ءُ سبز درچکاں گیلری ءِ حصہ ءِ تہ ءَ رَوَنت، جتائیکہ تولیداتاں جتاجتا ماحول ءَ نشان دیگ بنت۔
The Recognition
About the A' Design Award نقرئی انعام
NewForm نمائشی جاگہ A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ NewForm نمائشی جاگہ چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ NewForm نمائشی جاگہ یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- NewForm is a top Italian bathroom product brand. This case integrates the product itself and the core concept of the brand, "originated from nature", into the design of the store, so as to give the limited space a sense of art and artistic conception, while displaying the functions of the products. The plane layout and foot traffic of the space are derived from the alternation between "light and dark". The designer separates the store into multiple spaces of alternating levels of light and shade, which breaks the traditional retail store model.
- Dimensions & Packaging
- The area is 224 sqm.
- Tags
- Nature, Exhibition, Display, Retail, Bathroom
- Production Technology
- Starting with the NewForm products as design elements, the circular space houses an art installation by the name of "Dance of Water", which, hanging overhead, looks like a drop of water under the lamplight, while the dancing black lines try to break the spatial boundary. The small arched window is added with Chinese bamboo elements, to become a living landscape painting and a window for the interchange of Chinese and Italian cultures.
- Design Challenge
- The difficulty lies in the limited space. The space needs to contain more series of products to display, but also to make the space "vast" so as to let people feel the mood. What's more, the space needs to present a full range of experience in the visual, audio, touch, and other sensory level.
- Research
- The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions.
- Inspiration
- The core concept of the newform brand products is derived from nature. The idea of "the power of nature" suddenly came into the designer's mind, such as the tremendous power of the waterfall, the clarity of the babbling brook, and the mysterious and adventurous treasure hunt in the jungle. This is how the new brand space image started to be inspired.
- Project Duration
- The project started in December 2019 in Shanghai and finished in April 2020 in Shanghai.
- Operation Flow
- The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions. The dark green wall, going perfectly with green plants, runs through the art gallery, where art furnishings of great vitality keep a dialogue in a forest.
- Team Members
- Jia Huainan
Zhu Jian - Image Credits
- Image #1: Photographer Chuan He, newform, 2020.
Image #2: Photographer Chuan He, newform, 2020.
Image #3: Photographer Chuan He, newform, 2020.
Image #4: Photographer Chuan He, newform, 2020.
Image #5: Photographer Chuan He, newform, 2020.
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