Jinlongquan Yanzhi بسته بندی by Jin Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award آسنین انعام in پیکیجنگ ڈیزائن Competition Category.
آسنپیکیجنگ· 2022
Jinlongquan Yanzhi بسته بندی
by Jin Zhang
Client: InBev jinlongquan beer (Hubei)
A' Design Award آسنین انعام Winner in پیکیجنگ Category
Verified Award Winner
Verify Award Status for #126388The Design
About Jinlongquan Yanzhi بسته بندی
جن لونگ کوان برانڈ چہل سالا زیات وختے چہ ہوبے ئی انت۔ ای وار اے بیئر ءِ ئیک سلسلہ جوڑ کنت کہ ہوبے ئی ءِ کلچر ءِ نمائندگی کنت۔ ڈیزائنر چینی خطاطی استعمال کنت کہ لہجہ ءِ کلچر ءَ بیان کنت۔ ہموار وار ءَ او ہوبے ئی ءِ گیشترین نمایاں ساختمان ءُ آب ءِ نظام نقش کنت (ہوبے ہزاران تالاب ءِ صوبہ ءِ نام دارت)، کرکٹر ءُ استعمال ءِ مناظر، ءُ زندگی ءِ زیات لذت ءُ فیشن ءِ احساس ءَ شامل کنت۔ مردم بوتل ءِ سرا لہجہ ءِ بارو ءَ گپ کن بنت۔ تصویر ءَ اپݔے ءِ وتی جاہ ءَ بچار کنا تاکہ خریدار ءَ گوں ءَ رابطہ زیات بیت۔
The Recognition
About the A' Design Award آسنین انعام
Jinlongquan Yanzhi بسته بندی A' Design Award آسنین انعام ءِ ورگ آ انت، معزز اعتراف کہ آ جوانیں ڈیزائناں دیگ بیت کہ جوانیں ڈولا ڈیزائن کنگ بوتگیں تخلیقاں چہ متوقع پیشہ ورانہ ءُ صنعتی ضرورتاں پورا کننت۔ آسن ءِ ورگ آ وتی خالقاں ءِ مزن مہارت، اعلیٰ ماہری، ماہرانہ سمجھ ءُ تخلیقی صلاحیت پیش کننت۔ Jinlongquan Yanzhi بسته بندی چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں تخلیق بیت کہ عملی ءُ جدت ءِ انت۔ ای ڈیزائن کہ A' Design Award آسنین انعام ءَ برتگ، صنعت ءِ بہترین طریقہ یکجا کنت ءُ علم ءُ صلاحیت گوں جوڑ بوتگیں قابل تکنیکی خصوصیتاں دار انت۔ Jinlongquan Yanzhi بسته بندی ءِ سنجیدگی ءِ سببا عزت کنگ بیت ءُ آ زندگی ءِ معیار ءَ بہتری آرگ ءِ پہ جوڑ کنگ بوتگ کہ جہان ءَ جوانتر جاگہ جوڑ کنگ ءَ مدد کنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The designer broke the European style design routine of beer, and expressed the most authentic dialect culture in the way of handwritten calligraphy. At the same time, he painted the most representative buildings and water systems in Hubei (Hubei has the reputation of being a province with thousands of lakes) and the depiction of characters and consumption scenes, integrating more fireworks and fashion, forming a "river lake Hubei" picture. Let people use the dialect on the bottle to talk while drinking, find their hometown in the illustration, interact with consumers and get closer.
- Dimensions & Packaging
- 253mm*65mm*65mm This is a series of glass bottles of beer. The glass bottles can better retain the original flavor of beer. In addition, the color of this beer is clear. It uses transparent glass bottles with light color labels to make it clear and cool.
- Tags
- Beer, Hubei, dialect, illustration, Calligraphy, China
- Production Technology
- Glass bottle aluminized paper
- Design Challenge
- The biggest challenge is that there are many dialects in Hubei, which are very rich and different. In order to express them more accurately, the designer specially consulted many local people and experts. At the same time, in order to enrich the performance, the designer inspected the representative buildings in many areas of Hubei, and finally drew a beautiful scroll of Hubei.
- Research
- In the discussion of how to express Hubei culture and how to integrate into beer culture, the dialect version of wine words was recommended. It can not only express the authentic Hubei culture, but also shorten the distance with consumers and enhance the interaction. For this reason, the designer consulted the experts and professors of language to express dialect more strictly. At the same time, the designer of handwritten font is required to write brush words to reflect its uniqueness and uniqueness.
- Inspiration
- Jinlongquan brand has been in Hubei for more than 40 years. It has long been a representative beer brand in Hubei, but none of its beer interprets Hubei culture. Now Hubei is a province with high attention in the world. Designers use this advantage to design a series of products with Hubei culture. Dialect is a very good choice.
- Project Duration
- The project started to be created in April 2021, produced in May, and is expected to go on sale in Hubei in June
- Operation Flow
- While drinking beer, you can tell your friends the dialect on the bottle and find your hometown in the illustration. It makes people feel more friendly and can quickly shorten the distance between you and consumers.
- Patents
- Copyright by InBEv Jinlongquan Beer (Hubei) Co., LTD., 2021
- Team Members
- Creative director: Jin Zhang
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