Souldar Cracker Asyaki Packaging by Yeqin Chen

Souldar Cracker Asyaki Packaging by Yeqin Chen is a highly esteemed winner of the very prestigious 2022 A' Design Award برنجی انعام in پیکیجنگ ڈیزائن Competition Category.

برنجپیکیجنگ· 2022

Souldar Cracker Asyaki Packaging

by Yeqin Chen

Client: Dali Foods Group

A' Design Award برنجی انعام Winner in پیکیجنگ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Souldar Cracker Asyaki Packaging

Souldar Cracker یک پیکنگ ڈیزائن انت که چاکلیٹی ذائقہ ءِ سوڈا کریکر اسنیک ءِ واسطہ ساختہ بوتگ۔ محصول ءِ نمائشی ترکیب ءِ مرکز ءِ سر جاگاہ داتگ بوتگ۔ چپی پاسکہ، یک صاف و روشن لے آؤٹ کریکرانی مختلف فاصلگان ءِ سر ترتیب دیتگ، ہاکہ محدود جاگاہ ءِ اندرا فضا ءِ احساس ودی بوتگ۔ چاکلیٹ ساس پیکٹ ءِ بالادستا وشتری بوتگ، درست بارانی وتیا، چہ یک ساکن منظرا یک متحرک منظرا بدل کنگ ءِ مثل۔ سرینگ رنگ اصلی رنگ ءِ عنوانا کارمرزی بوتگ که ذائقہ ءِ ظاہر کنگ ءِ واسطہ انت۔ بیرونی کارٹن آئیوری بورڈ چہ ساختہ بوتگ، و منتخب عناصر طلائی مہر ءِ چاپ ءِ ساتھ چاپ بوتگ ہستنت۔ ہر کریکر جدا جدا باکس ءِ اندرا لپیت بوتگ۔

The Recognition

About the A' Design Award برنجی انعام

Souldar Cracker Asyaki Packaging A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Souldar Cracker Asyaki Packaging چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Souldar Cracker Asyaki Packaging ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic. Packaging integral colour collocation chose brown as the main color to represent product flavor and characteristics with visual perception. Concise design and colour combination, clearly conveys the product information and the transmission of feeling.
Dimensions & Packaging: Size: 210(L)*150(W)*50(H) mm
Tags: Chocolates, soda cracker, snacks, Packaging Design, Branding
Production Technology: Use Ivory board for packaging materials, and use gold stamping to print the selected elements.
Design Challenge: When consumers pass the aisle, the time for the products to be seen is only for 0.2 seconds. Our challenge is how to induce the appetite of consumers at maximum in this brief moment, at the same time clearly convey the information product properties, characteristics and flavor, etc.to consumers.
Research: Through the investigation of consumers, they want to know more about the product from the packaging, so as to help them judge whether the product meets the demand. Most of the time, consumers see abstract design graphics, which doesn't help them make purchase decisions. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: In addition to protection products, food packaging is shouldering the mission of transferring product information to consumers, cause their appetite sense. In reality, we need through the visual, taste, smell, and other sensory perception and experience to finish building feeling, causing appetite. But the packing can only visual rendering. So in the design, we need to use visual to evoke the imagination from other sensory experiences.
Project Duration: The project started in May 2020 and completed on July 2020, Shantou.
Operation Flow: The shape of the outer cartons facilitate storage and transportation. Products placed in a box in the form of independent packaging, to ensure that after consumers open the box, flavor and taste of products will not be affected by external factors, and being convenient for consumers to carry while going out.
Patents: Copyrights belong to Dali Foods Group, 2020.
Team Members: Designer: Yeqin Chen, Font Designer: Pengfei Jiang, Photographer: Shukun Yang
Image Credits: Yeqin Chen