Fly By Jing اصلی وظیفه: مصالحه ءِ بندی (کنڈیمنٹ پیکجنگ)

Press Kit

Unique Properties

Rooted in tradition but made for the way we eat today, Fly By Jing doesn’t conform to anyone else’s notions of value, taste, and tradition - and neither does the design. The packaging's boldness is incomparable to any other sauce on the market. Its elements, such as run-on sentences breaking down the brand, the unapologetic tone, and the striking color palette, all reflect Fly By Jing's values and purpose.

Dimensions & Packaging

W 6mm x D 6mm x H 8.5mm, glass jar

Tags

Food, condiment, sauce, packaging, spicy, chili crisp, Sichuan, Chinese

Inspiration

The rebrand of FBJ was aligned with the "rebrand" of its founder, Jing. She founded Fly By Jing in 2018, inspired by the flavors of her hometown Chengdu and its popular ‘fly restaurants’ - soulful hole-in-the-wall eateries so good they attract diners like flies. Her journey in food has taken her from the streets of Chengdu to cities all over the world. Fly By Jing is the product of a journey of discovery and coming home to self.

Image Credits

All images / Photographer / Maria Be