Xiaofengtan Liquor شراب گدان by Zhu Hai and Fang Jian

Xiaofengtan Liquor شراب گدان by Zhu Hai and Fang Jian is a highly esteemed winner of the very prestigious 2022 A' Design Award برنجی انعام in پیکیجنگ ڈیزائن Competition Category.

برنجپیکیجنگ· 2022

Xiaofengtan Liquor شراب گدان

by Zhu Hai and Fang Jian

Client: Zhu Hai, Fang Jian

A' Design Award برنجی انعام Winner in پیکیجنگ Category

10,490

Verified Award Winner

Verify Award Status for #131479

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xiaofengtan Liquor شراب گدان

شیائوفنگ‌تان یک هاءِ اعلیٰ چینی شرابءِ گدان‌ءِ واستہ ئنت۔ بوتلءِ شکل چینء ءِ پرانی سنتی سفالی مرتبانانی ءَ کہ شراب دپہ کنگ ءَ کارءَ آتک، ءَ اورگ بوتہ، ءُ ھما را نوکیں زمانگی پسندءَ سرا یک ساده شکل ءَ دان بوتہ اِنت۔ بوتلءِ گرد بدن دستءِ کف ءَ سرا برابر انت، ھما ءَ سبب بوتل آسانی ءَ دست ءَ گیپت بیت ءُ لغزگ ءِ گندءَ ھم مچ بیت۔ سریں طلائی سرپوش ءَ سرا سیدھگیں چیٹی لینء انت ءُ آسانی ءَ دان بیت۔ طلائی نکته گانی یک بافت بوتل ءُ ھمے طور کچکیں چوکور بکس ءَ سرا ھم پیدا کن ءانت، کہ بکس ءِ اندازہ 130 در 130 در 135 ملی‌متر انت۔ بکس یک قسمی حل بوگ ءِ قابل کاغذ ءَ جوڑ بوتہ ءُ کچکیں انداز ماده گانی کارءَ ءَ ھم کم کن ءانت۔

The Recognition

About the A' Design Award برنجی انعام

Xiaofengtan Liquor شراب گدان A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Xiaofengtan Liquor شراب گدان چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Xiaofengtan Liquor شراب گدان ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SANVINGA Xiaofengtan is a high-end Jiang-flavored liquor, whose body derives from the ceramic liquor jar commonly used by the Chinese. It impresses with a compact cube packaging, which, together with the bottle body, is decorated by texture formed by golden dots, echoing with each other, while the main color, orange, provides a strong sense of integrity and association.
Dimensions & Packaging: 130mm x130mm x135mm
Tags: Reshape ceramic liquor jar, orange color, compact cube packaging, innovative appearance, resource-saving design.
Production Technology: By optimizing the bottle body and packaging, its size has been greatly reduced. Furthermore, the compact cube packaging is made of degradable paper which reduces consumables and costs, and implements the concept of sustainable development. In addition, its personalized proportion is innovative among the posh yet lackluster traditional liquor packaging.
Design Challenge: Being influenced by traditional ideology, the packaging of liquor is monotonous and homogeneous. How to break from this ideology is the challenge confronted by Xiaofengtan before it was designed. Inspired by ceramic liquor jars, it is groundbreaking because of its innovative packaging. The Chinese liquor culture contained in it has drawn attention of the society to traditional culture, thus inheriting and then carrying forward Chinese liquor culture.
Research: Liquor, for the Chinese, more than the taste, also means a kind of inheritance of the liquor culture of China. According to the study, liquor consumers commonly pursue high-end, personalized and quality liquor, while the traditional liquor cannot fully cater for their aesthetics and tastes. The brand-new packaging design of Xiaofengtan aims to blend traditional Chinese liquor culture on this base, which has showcased its confidence in Chinese culture.
Inspiration: Its body is derived from ceramic liquor jars commonly used for liquor storage by the Chinese, and has been reshaped in a simplistic style to make it different from spherical jars and more in line with the aesthetics of modern people. The name, Xiaofengtan, originates from Fengtan, a unique traditional Chinese liquor storage technology. What is contained in the jar is liquor, but what is carried on is the culture. It also symbolizes the indispensable sense of ceremony in Chinese wine culture.
Project Duration: Developed in Chengdu, China in February 2020 and unveiled in Guizhou, China in August 2020.
Operation Flow: The rounded bottle body is designed in line with ergonomics and can perfectly fit the shape of the palm of users , which is convenient for pickup and also prevents slip. The golden cap with vertical corrugated lines opens easily.
Team Members: Hai Zhu
Jian Fang