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Yangzi River بصری هویت by Hangzhou JC Culture and Arts Co., Ltd

Yangzi River بصری هویت by Hangzhou JC Culture and Arts Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award آسنین انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.


آسنگرافک· 2022

Yangzi River بصری هویت

by Hangzhou JC Culture and Arts Co., Ltd

Client: Hangzhou JC Culture and Arts Co., Ltd

A' Design Award آسنین انعام Winner in گرافک Category

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Colors

The Design

About Yangzi River بصری هویت

یانگزی جیئہ یک بین‌المللی کانفرنس مرکزءِ واستہ ترہ کتگ بوتگ بصری هویت اِنت۔ آ درہم-برہم لینچ یانگزی نہرءِ لہرانکءَ ءَ اِلهام گِرتگ اَنت۔ چاندی رنگ اصلی رنگ اِنت، کہ مرکزءِ اصلی تعمیراتی مواد، انوڈائزڈ المونیمءَ ءَ گِرتگ بوتگ۔ بھورے و سپیت لینچ رنگ‌پلیٹءَ مکمل کنن و یک روان نہرءِ احساس دئن۔ غیرمتوازن ترکیب بصری کشش و طاقتءِ یک احساس زیات کنت۔ ہمی ہویت تجارتی مقصدانی واستہ چاپ‌شودگ موادانی سرا لاگو بوتگ اِنت۔ ڈیزائن تعمیراتءِ لہرزَن لہرانکءِ موضوعءَ ءَ دوام دیت۔

The Recognition

About the A' Design Award آسنین انعام

Yangzi River بصری هویت A' Design Award آسنین انعام ءِ ورگ آ انت، معزز اعتراف کہ آ جوانیں ڈیزائناں دیگ بیت کہ جوانیں ڈولا ڈیزائن کنگ بوتگیں تخلیقاں چہ متوقع پیشہ ورانہ ءُ صنعتی ضرورتاں پورا کننت۔ آسن ءِ ورگ آ وتی خالقاں ءِ مزن مہارت، اعلیٰ ماہری، ماہرانہ سمجھ ءُ تخلیقی صلاحیت پیش کننت۔ Yangzi River بصری هویت چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں تخلیق بیت کہ عملی ءُ جدت ءِ انت۔ ای ڈیزائن کہ A' Design Award آسنین انعام ءَ برتگ، صنعت ءِ بہترین طریقہ یکجا کنت ءُ علم ءُ صلاحیت گوں جوڑ بوتگیں قابل تکنیکی خصوصیتاں دار انت۔ Yangzi River بصری هویت ءِ سنجیدگی ءِ سببا عزت کنگ بیت ءُ آ زندگی ءِ معیار ءَ بہتری آرگ ءِ پہ جوڑ کنگ بوتگ کہ جہان ءَ جوانتر جاگہ جوڑ کنگ ءَ مدد کنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This product is a VI visual design project designed mainly for the Yangtze River International Conference Center. The interlaced lines are inspired by the undulating waves of the Yangtze River. The main color is silver, which is taken from the symbolic color of anodized aluminum, the main building material, showing the international and modern image of the International Conference Center. With the asymmetric design, it further enhances the visual tension and sense of strength of VI design, implying the courage and resolve of international leaders of all walks of life to face the storm in life.
Production Technology
VI and offline material design are mainly for international high-end users, and their style and structures could better match the style of business people.
It conveys the spiritual connotation of the Yangtze River International Conference Center beating various challenges.
Research
1. The Yangtze River gave birth to the civilization of Nanjing of nearly 2600 years. The Yangtze River as the element shows the unique regional culture of the city to all walks of life at home and abroad and conveied the cooperation attitude towards opening up and inclusiveness.
Inspiration
Inspired by the magnificent landscape of the Yangtze River, the brand image design continues the theme of "Waves Rolling One Higher Than Another" in architectural design. It convey the concept of inclusiveness and navigation of the Yangtze River International Conference Center.
Operation Flow
1. With the inspiration source coming from the Yangtze River, it adopts asymmetric wave shape as the main constituent element.
2. Using silver and brown as the main colors and white lines, it symbolizes the endless and flowing river and the force of forging ahead.

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