Qiong Niang Baijiu بسته بندی

Press Kit

Unique Properties

Qiong wine, a National Geographical Indication product of China. The local mountain, water and climate conditions, situated at the eastern foot of the Hengduan Mountains, have created a cliff valley microclimate - the air is warm and humid with little flow, which is conducive to the reproduction of winemaking micro-organisms, and the local glacial meltwater, rich in potassium and strontium, is a raw material for winemaking, this wine is soft and mellow, sweet and refreshing.

Dimensions & Packaging

The size is 210mm*80mm*80mm。

Tags

logo,packaging,illustrations,graphics,aggs,Lascaux Design,baijiu

Production Technology

The abstract graphic representation of Qionglai's layered mountains is repeatedly overlaid using thin special paper, with light filtering through the bottle and the wine industry to create the image of Qionglai's local Tiantai Mountains, and the overlap also adds to its cultural weight.

Design Challenge

Thickness considerations for layers of paper are complex and they need to address the issue of print and whether the paper thickness is translucent.

Research

The mountains of Qionglai have nurtured the people and culture of Qionglai, and are carriers of Qionglai. The Qionglai Bell and Drum Tower, the Hulan Pagoda and the map of Qionglai are abstractly drawn and incorporated into the main image of the packaging. The victory of the mountains is as much about the mountains as it is about the water.

Inspiration

The mountains are as much about the water as they are about the mountains; the mountains in Qionglai nurture the people and culture of Qionglai, and are an carrier of Qionglai. The abstract graphics are repeatedly overlapped using thin special paper, and the light shines through the bottle and the wine industry, creating the image of Qionglai's local Tiantai Mountains, and the overlap adds to its cultural weight.

Project Duration

This project is being completed in Suzhou and is due to be completed in October 2021.

Operation Flow

When the consumer touches the bottle, the layers of the label have a special texture and feel of texture.