Xi Jiu Hanmi شرابءِ پیکنگ by Heng Luo is a highly esteemed winner of the very prestigious 2022 A' Design Award زرّیں انعام in پیکیجنگ ڈیزائن Competition Category.

زرپیکیجنگ· 2022

Xi Jiu Hanmi شرابءِ پیکنگ

by Heng Luo

Client: Laboratory and Hopeful

A' Design Award زرّیں انعام Winner in پیکیجنگ Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Xi Jiu Hanmi شرابءِ پیکنگ

شی جیو هانمی چینی شرابءِ واستہ یک پیکنگ ڈیزائنے۔ بوتل عام گردین بوتلءِ بدلءَ هشت‌کنڈی جوڑءِ استمال کنت۔ سرپوشءِ شکل هان بادشاهی دورءِ محلءِ برجءَ چہ گرگ بوتگ و بوتلءِ بدن شوانگ ماؤ نامین یشمءِ زیورءَ اشاره کنت۔ بوتلءِ کوپگءَ چار مقدسین جانورانی نگارش هست: کبودین اژدها، اسپیتین مزار، سهرین مرگ و سیاهین کیسگ. بوتل بازین دراجگین کوالٹی‌ءِ میٹ اسپرے شیشگءَ چہ جوڑ کنگ بوتگ۔ ڈبگ سیاه، طلایی و تیارین سهرین رنگءَ ایمباس و هاٹ اسٹیمپ کنگ بوتگ۔ اے ڈیزائن هان بادشاهی دورءِ دربارءِ کلچرءَ پیش دارگ کنت۔

The Recognition

About the A' Design Award زرّیں انعام

Xi Jiu Hanmi شرابءِ پیکنگ A' Design Award زرّیں انعام ءِ ورگ آ انت، انتہائی معزز اعتراف کہ پہلی درجہ ءِ، شاندار ءُ نمایاں ڈیزائناں دیگ بیت۔ زر ءِ ورگ آ انتہائی جدت ءِ، باز بصیرت ءِ ءُ شاندار ڈولا چمّاں خیرہ کنوکیں تخلیق انت، کہ وتی ڈیزائنراں ءِ عبقریت، حکمت ءُ مہارت ءَ ظاہر کننت۔ Xi Jiu Hanmi شرابءِ پیکنگ چہ امید کنگ بیت کہ آ یک باز ساراہگ بوتگیں، رجحان ساز ءُ یادگار ایجاد بیت کہ بے مثال قدر پیش کنت۔ ای ڈیزائن کہ A' Design Award زرّیں انعام ءَ برتگ، یک شاندار، محترم منصوبہ انت کہ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں باز فائدہ ءَ گوں ودی کنت۔ Xi Jiu Hanmi شرابءِ پیکنگ شدید خواہش ءِ جذبہ پیدا کنت، جوش جاگینیت، تخلیقی صلاحیت ءَ ودی کنت ءُ ما ءَ مسحور کنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Xijiu·Hanmi bottle is based on oriental aesthetics to inherit the secret recipe of Han dynasty royal court. The design uses the graph implication to give people mental hint, such as the elements of ShuangMao, four sacred animals in Han dynasty, Han dynasty palace tower, royal palace decoration, etc. to express the nobleness of Han dynasty. Combined with the dark red and luxurious gold color, it expresses the comprehension and explanation to the best Chinese Baijiu of Han dynasty.
Dimensions & Packaging: The bottle abandons the packing way of circle bottle for Chinese Baijiu but using octagon structure and Han dynasty element for better interpretation of the royal palace culture of Han dynasty and the efficacy of Hanmi Jiu.
Tags: Liquor packaging, oriental aesthetics, royal secret recipe, packaging design
Production Technology: The bottle body is made of high-grade matte sprayed glass, and the box packaging adopts the typical lacquerware color scheme of the Han Dynasty and hot stamping and concave-convex craftsmanship, which highlights its magnificence and elegance.
Design Challenge: The bottle-shoulder of the Hanmi bottle is designed with classic Han Dynasty illustrations: left Azure Dragon, right White Tiger, front Vermilion Bird, and back Black Tortoise and patterns of four Chinese medicinal material to inherit and continue the secret recipe of the Han Dynasty.
Research: Research type: visual packaging design;
Research goal: to better present the efficacy of Hanmi Jiu;
Research direction: the integration of liquor culture and palace culture of Han Dynasty;
Research methods: online data, classics book, fieldwork and interview;
Social influence: It not only conveys the charm of oriental aesthetics, but also inherits the court culture of the Han Dynasty, and at the same time better explains the efficacy of Hanmi Jiu.
Inspiration: The bottle cap design is from Han dynasty palace tower, the bottle body design is from ShuangMao jade ornament, with the patterns of 4 sacred animals in Han dynasty. The surface choose black and gold color as main color with dark red and luxurious gold color as decoration, the whole appearance is classic and graceful.
Project Duration: The project started in September 2020 in Jingdezhen and finished.
Operation Flow: The Hanmi bottle fully expresses the sense of time and mystery of Han dynasty through its design element, color matching and craftsmanship. The box body is embossed with the Han Dynasty’s palace patterns and the word HANMI is well integrated into the bottle shape pattern. The whole package box is like a treasure box of the Han Dynasty, bringing a wonderful visual experience to users.
Team Members: Luo Heng