Plant Selected پیاز پسند شدگ by Blackandgold Shanghai is a highly esteemed winner of the very prestigious 2022 A' Design Award برنجی انعام in پیکیجنگ ڈیزائن Competition Category.
برنجپیکیجنگ· 2022
Plant Selected پیاز پسند شدگ
Client: Yili Group
A' Design Award برنجی انعام Winner in پیکیجنگ Category
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- Verified Award Winner
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The Design
About Plant Selected پیاز پسند شدگ
پلانٹ سلیکٹڈ یک پیکجنگ ڈیزائن اِنت کہ پلانٹ ءِ بنیاد ءَ گڑا مشروباتءِ یک رینج ءِ واستہ اَنت۔ کنٹینر یک PET بوتل اِنت کہ میٹ فلم ءَ گڑا پوش بوتگ، جتاں کہ 60 ملی میٹر پنایی، 60 ملی میٹر درازی اَ ںو گہاری، ءُ 177 ملی میٹر بلندی اِنت۔ سبز رنگ سویا مشروب ءِ واستہ ءُ آبی رنگ جوَی (اوٹ) مشروب ءِ واستہ کار آتگ اِنت۔ پروڈکٹ ءِ نام یک بڑ گپ گرافیٹی-سٹائل انگریزی فونٹ ءَ گڑا لکھتگ بوتگ، ءُ طلایی سویا دانگ ءُ جوَی حروفانی مئین شامل کنگ بوتگ اَنت۔ یک مکمل رنگین پس منظر شیلف ءَ سرا یک زورآور رنگی بلاک جوڑ کنت۔ پروڈکٹ ءِ فایدہ شیت ءِ تہ ءَ رکھگ بوتگ اَنت تاں گراہکانی ءَ آگاہ کنت۔
The Recognition
About the A' Design Award برنجی انعام
Plant Selected پیاز پسند شدگ A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Plant Selected پیاز پسند شدگ چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Plant Selected پیاز پسند شدگ ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by add more plant based products. To follow the global vegan trend, Plant Selected should have a new look to differentiate from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel.
- Dimensions & Packaging
- Width 60 mm x Depth 60 mm x Height 177 mm
- Tags
- Packaging, plant-based Beverage, plant milk, China
- Production Technology
- PET bottle covered with Matte film
- Design Challenge
- We need to find a way to differentiate Plant Selected from traditional plant-based brands. To overcome this challenge, we bring the international and vital feel to products. We create a visual hammer for the product by combining product name and grins. The large English word can stand out among other plant-based drinks on shelf. Its fully colored background can also attribute to the shelf impact.
- Research
- To occupy the new category, we take a look at the international market where plant milk category is quite mature. We find out many international plant milk brands start communicating a trendy lifestyle instead of flavor on packaging. Thus we uses graffiti-style font to add casual touch to product. A large product name in English leverages the premium and exotic feel. The fully colored background creates a powerful color block on shelf and the gold soya and oat become a catchy point on packaging which can draw consumers' attention.
- Inspiration
- The overall design should always be on trend. To stand out on shelf, packaging should have impactful color. Therefore we take green and blue for each product, which are also relevant to soya and oat respectively. As a global trendy category, it is better to add international feel to products. Thus, we create a visual hammer by using graffiti-style English font. The gold soya and oat within the product name reinforce the vitality of vegan nutrition. The product benefits are integrated and presented at the bottom to ensure consumers its quality.
- Project Duration
- The project started in September, 2020 and the product is launched in March, 2021
- Operation Flow
- Plant drink is popular in China, but most of the brands only provide single plant-based product such as soya only or almond only. To jump out of the category, Plant Selected starts to offer plant-based products covering more plant bases. To express the exotic feeling, we treat product name into graffiti-style font and integrate soya and oat into it. Besides, the strokes around leverage the vitality. A fully colored background creates impactful color block on shelf. Eac product's RTBs are clearly presented at the bottom to ensure consumers the product is good.
- Patents
- All photos and video credits to blackandgold Shanghai, 2022.
- Team Members
- Creative Director: Yang LI
Designer: Feiteng WAN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN
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