Freeze Dried کافی ءِ پیکنگ by Shanghai Yuanshang Culture Communication Co., Ltd.

Freeze Dried کافی ءِ پیکنگ by Shanghai Yuanshang Culture Communication Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award زرّیں انعام in پیکیجنگ ڈیزائن Competition Category.

زرپیکیجنگ· 2022

Freeze Dried کافی ءِ پیکنگ

by Shanghai Yuanshang Culture Communication Co., Ltd.

Client: Huzhou Jinnuokang Health Technology Co., Ltd.

A' Design Award زرّیں انعام Winner in پیکیجنگ Category

34,883

Verified Award Winner

Verify Award Status for #134719

View at A' Design Award Press Release Award Badge

Colors

The Design

About Freeze Dried کافی ءِ پیکنگ

فریز ڈرائیڈ یک کافی ءِ پیکنگ ڈیزاین ءِ کہ جوان کنزیومر مارکیٹ ءِ واسطہ جوڑ کنگ بوتگ۔ اے پیکنگ مڈرن دیدگ ءَ چین ءِ رواجی کلچر ءِ عنصراں گوں یکجاہ کنت۔ بصری تصور پنچ عنصر یعنی طلا، دار، آپ، آس ءُ زمین ءِ سرا بنیاد اِنت ءُ چین ءِ رواجی رنگاں کارمرز کنت۔ یک مزنیں ڈبہ ءَ چنت کسانیں ڈبہ ہست انت، پمیشا اے سیٹ ءِ ایر کنگ ءُ برگ آسان اِنت۔ ہر کسانیں ڈبہ پدا بند بیت کنت، کہ کارمرز بوتگیں کافی ءِ مقدار ءِ کنٹرول ءَ مدت کنت۔ ڈنی لیبل کوٹڈ کاگد ءِ سرا چاپ کنگ بوتگ ءُ کسانیں ڈبہ پولی پروپیلین ءَ چہ جوڑ کنگ بوتگ انت۔

The Recognition

About the A' Design Award زرّیں انعام

Freeze Dried کافی ءِ پیکنگ A' Design Award زرّیں انعام ءِ ورگ آ انت، انتہائی معزز اعتراف کہ پہلی درجہ ءِ، شاندار ءُ نمایاں ڈیزائناں دیگ بیت۔ زر ءِ ورگ آ انتہائی جدت ءِ، باز بصیرت ءِ ءُ شاندار ڈولا چمّاں خیرہ کنوکیں تخلیق انت، کہ وتی ڈیزائنراں ءِ عبقریت، حکمت ءُ مہارت ءَ ظاہر کننت۔ Freeze Dried کافی ءِ پیکنگ چہ امید کنگ بیت کہ آ یک باز ساراہگ بوتگیں، رجحان ساز ءُ یادگار ایجاد بیت کہ بے مثال قدر پیش کنت۔ ای ڈیزائن کہ A' Design Award زرّیں انعام ءَ برتگ، یک شاندار، محترم منصوبہ انت کہ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں باز فائدہ ءَ گوں ودی کنت۔ Freeze Dried کافی ءِ پیکنگ شدید خواہش ءِ جذبہ پیدا کنت، جوش جاگینیت، تخلیقی صلاحیت ءَ ودی کنت ءُ ما ءَ مسحور کنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of "ingenuity", "Quality" and "fashion". To echo the brand theme, the packaging is mainly designed based on young and fashion image, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture is unique and fashionable.
Dimensions & Packaging: Diameter 95mm
Height 130mm
Tags: Ingenious, Quality, Fashion
Production Technology: [Outer Packaging]
Printed outer label 128g coated paper 4+2 printing+film overlaying +uv
Paper volume, middle layer Kraft paper, inner wall black cardboard
Top 100 screen pvc plastics
[Small Can Packaging]
Technique: injection molding process and printing
Material: polypropylene (PP)
Design Challenge: The biggest challenge of the design was the mastery of the craft in the production process. For the outer packaging, it’s hard to keep the integrity of the top plastic sheet fixing and screen printing. While the difficulty for inner small cans lies in the weight control within 0.3g per bottle, and the temperature and pressure is the solution to the shrinkage of pp material after cooling.
Research: The design team of the work has visited various coffee shops and places where young people gather to study customer preference. The design finds common ground in the interaction between Chinese fashion and western-style coffee, sets up the fashion standard of Chinese brands and shapes the image of domestic Chinese good coffee from taste to image. The packaging caters to the taste and preferences of the young generation.
Inspiration: The packaging is inspired by the concept of "five elements" in Chinese traditional culture, namely "gold, wood, water, fire and earth". It is integrated with Chinese traditional colors. Along with cans of different sizes, the packaging is delicate and eye-catching.
Project Duration: The project started in Shanghai in November 2020 and ended in May 2021.
Operation Flow: The most outstanding advantage of this packaging design is its visual recognition and convenience in carrying and storage. The unique packaging of large and small cans with the traditional colors can easily catch attention, whether it is placed on supermarket shelves or coffee trucks. The secondary sealing of small package is impressive, which is easy to carry and control the dosage. Large cans are for convenient for storage and can also adapt to common home styles.