SP Saffron Grotesk قلمی نمونہ

Press Kit

Unique Properties

Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents the shifting contemporary aesthetics. The specimen is divided into sections, with ringbinded posters inside the pack.

Dimensions & Packaging

Binder 230 x 320 x 80

Tags

Font design, Branding, Identity, Type design

Production Technology

The binder is printed in 8 colors using various stock papers

Design Challenge

The challenge was to create a new set of forms and aesthetics for a san serif font, using the elegance of a serif and transforming it into a gothic sans.

Research

The research was carried out in a museum of printing with the hot metal systems of linotype and monotype as a base to discover the best idea for the legality, spacing, and counter size.

Inspiration

Inspiration for the design of the font was gained from swiss modernist typefaces from 1960 to present aesthetics. The design and form of the folder was inspired by the idea of a reference binder and a manual of usage and to give the idea of a modern digital typeface presented in a retro feel.

Project Duration

Font was designed from August 2021 and was finished in December 2021

Patents

Paul Henry Robb

Image Credits

Paul Henry Robb