ڈیزائن The Pompadour وشبوئے پیکیجنگ چه ڈیزائنر Ivie China یک باز باایزّتین بُردکار ته 2022 A' Design Award زرّیں انعام ته بخش رقابتی پیکیجنگ ڈیزائن اِنت.
زرپیکیجنگ· 2022
The Pompadour وشبوئے پیکیجنگ
چه Ivie China
مشتری: Ivie
بُردکار A' Design Award زرّیں انعام ته بخش پیکیجنگ
تصدیقبوتگین ایوارڈ بُردکار
ایوارڈ حالت تصدیق په #135740ڈیزائن
The Pompadour وشبوئے پیکیجنگ ءِ بارءَ
پومپادور یک وشبوئے پیکیجنگ ڈیزائنے کہ کلاسیک انگریزی حجام دکان (باربر شاپ)ءِ الہام گپتگ اِنت۔ ڈنّی ڈبہ یک چوکور نقشے کارمرز کنت کہ حجام دکانانی زمینان چہ گپتہ بوتگ، ءُ چرمی ڈبہ اے ڈولا پچ بیت کہ حجامءِ کرسیءَ نندگءَ یاد کنائینیت۔ بوتل یک صاف شیشہ ای گول (سلنڈر)ے کہ نیمگی جوغ داریت، ءُ یک سُہر، اِسپیت ءُ نیلی پیچے پہ بوتلءِ پچ کنگءَ چرخ کنت۔ یک چاپی کاگدے کہ سیرف رسم الخطءَ نبشتہ بوتگ، محصولءِ معلوماتءَ کوہنیں اخبارءِ ڈولا پیش کنت۔ بوتلءَ یک پُر بوکنیں کیپسولے ہست، ءُ ڈنّی پیکیجنگ چہ بازگشتی موادان جوڑ کنگ بوتگ۔
پِجّاری
A' Design Award زرّیں انعام ءِ بارءَ
The Pompadour وشبوئے پیکیجنگ A' Design Award زرّیں انعام ءِ ورگ آ انت، انتہائی معزز اعتراف کہ پہلی درجہ ءِ، شاندار ءُ نمایاں ڈیزائناں دیگ بیت۔ زر ءِ ورگ آ انتہائی جدت ءِ، باز بصیرت ءِ ءُ شاندار ڈولا چمّاں خیرہ کنوکیں تخلیق انت، کہ وتی ڈیزائنراں ءِ عبقریت، حکمت ءُ مہارت ءَ ظاہر کننت۔ The Pompadour وشبوئے پیکیجنگ چہ امید کنگ بیت کہ آ یک باز ساراہگ بوتگیں، رجحان ساز ءُ یادگار ایجاد بیت کہ بے مثال قدر پیش کنت۔ ای ڈیزائن کہ A' Design Award زرّیں انعام ءَ برتگ، یک شاندار، محترم منصوبہ انت کہ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں باز فائدہ ءَ گوں ودی کنت۔ The Pompadour وشبوئے پیکیجنگ شدید خواہش ءِ جذبہ پیدا کنت، جوش جاگینیت، تخلیقی صلاحیت ءَ ودی کنت ءُ ما ءَ مسحور کنت۔
ڈیزائن ءِ پُشت سر
پریس کِٹ
اعتبارات، ٹیم ءِ نفر و تکنیکی تفصیلات ڈیزائنر ءِ نیمگا فراهم کنگ بوتگ.
- خاصین بزانتان
- The Box – Have a seat on the barber chair.
Inspired by barbershop checkered floor opening leather box feels like seating on barber chair.
The Bottle – The memory of walking into the barber shop.
Inspired by the classic barber pole the Pompadour comes in a clear glass cylinder featuring vertical grooves and true to an actual barber pole the red and white and blue helix rotates as the bottle is unscrewed open.
The Sheet – Share today topic.
Designed as old style newspaper containing product information and profile. A serif font makes it feel authentic to an actual newspaper. - اندازه ؤ بستهبندی
- Outter Box : Width 120mm x Depth 90mm x Height 250mm
Bottle : Width 55mm x Height 185mm
Sheet : Width 75mm x Height 120mm - ٹیگان
- Ivie, Perfume, Cologne, Packaging Design, Design, Sustainable
- تولید ٹکنالوجی
- Sustainability is at the core of packaging design the glass cylinder bottle comes with a refillable capsule that can easily be removed and replaced and the outer packaging is made of recyclable materials.
- ڈیزائن چیلنج
- The brand owner wanted to launch a fragrance brand that will capture a niche market of professional white collars who only want to have the best for themselves.
Hence, we created a luxurious high end product with a discerning product name (Pompadour) that not only befits these connoisseurs but a product packaging (bottle and outerbox) that delivers a unique brand experience to our consumers. - تحقیق
- The product is luxurious and sophisticated with a premium pricing. Hence the core target consumers are the sophisticated male white collars aged 35 and above, and currently based in Tier 1 cities in China. They continuously seek experiences that will help project them as being sophisticated and in the know.
From our research on this segment we found that this group of gentlemen like going to the barbershop to have their hair fixed.
Since the launch of The Pompadour into the market. The brand had received high publicity and attention from social KOLs and category product reviewers.
Multiple high end barbershops have also knocked on the brand owners door to seek collaboration with offers to display and feature the product within their retail store. - الهام
- From the late 18th to mid 19th century the barbershop was not just a place for gentlemen to procure a haircut or a shave. It was a space where fraternities were formed. The Pompadour was envisioned to capture that unique experience of going to a classic English barbershop.
The Pompadour is the gentlemans pocket companion. It is a fragrance that reminds him of a time when men were afforded a luxurious den of sorts. - پرۏژه مدّت
- The project started in September 2020 in Shanghai, China and Finished in October 2021.
- عملیاتی رۏش
- Brand Owner: Provided a clear brief to the Agency with specific objectives and target audience that enabled a smooth collaborative process for the team to work efficiently within limited budget. Decision maker and budget controller to ensure that the packaging design met their objectives and aesthetic will appeal to the target audience.
Strategist: Conducted thorough research to understand the market and category to identify key insights that will inspire our designers and copywriter.
Designers and Copywriter: Provided product naming and unique design solutions that fully delivers against brand owner’s brief.
Engineering Team: led decisions on structure and materials. Was able to source for premium quality material that lived up to the product’s high end proposition and our designers vision despite limited budget.
Printer: Achieving these saturated colors and color accuracy on paperboard required extra cooperation between designers and printer. - پیٹنٹان
- N/A
- ٹیمئے اعضا
- Managing Director : Malcolm Zhu
Group Creative Director : Ryan Kam
Strategy Director : Angela Tao
Creative Director : Cao Jun
Head Of Copy : Benjamin Woo
Designer : Ivie's Design Team
Account Director : Hugh Shen
Business Director : Darren Wong
Studio Director : Lily Wu - تصویرانی کریڈٹ
- All photo credits to Ivie China
اسپانسر
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مئی تبلیغاتی هونبازانی محصولات، خدمات ؤ فرصتان دریافت کنیت.
گیشتر بچار
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