Across Primary Function: پوسٹر by Xuguang Zhu and Chao Yang is a highly esteemed winner of the very prestigious 2022 A' Design Award نقرئی انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.
نقرہگرافک· 2022
Across Primary Function: پوسٹر
Client: Zhejiang Sci-Tech University
A' Design Award نقرئی انعام Winner in گرافک Category
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- Verified Award Winner
- Verify Award Status for #136202
The Design
About Across Primary Function: پوسٹر
Book Text: Across یک پوسٹرے کہ ایوکتیں دیجیٹل آرٹ فیسٹیوالے واستہ جوڑ بوتگ، کہ چین ءِ ہیلان کوہاں ءِ سنگ ءُ چیر آرٹ ءِ سرا وقف بوتگ۔ اے پوسٹر لینٹیکولر میٹریل ءِ سرا چاپ بوتگ۔ یک تصویرے ہیلان کوہ ءِ اصلیں موٹیف ءَ پیش داریت ءُ دومی یک ہمے موٹیف ءِ نوکیں دیجیٹل ورژنے پیش داریت۔ وھدے کہ چارگ ءِ زاویہ ٹگل بیت، پُرانیں موٹیف کم بیت ءُ دیجیٹل موٹیف پیدا بیت۔ رواجیں تصویر روشناہی، چاہ، جیلاٹین ءُ سک ءِ گردے آمیزگے ءَ رنگ کنگ بوتگ، کہ پروش دیگ ءِ رِند ءَ لگ بوتگ تاں یک بافتے سنگ ءَ منند جوڑ ببیت۔ Across ءِ مقصد یک ماتریں خطرہ ءِ سرا انتیں پرانیں فرہنگے ءِ سنجگ ءُ شریک کنگ انت۔
The Recognition
About the A' Design Award نقرئی انعام
Across Primary Function: پوسٹر A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ Across Primary Function: پوسٹر چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ Across Primary Function: پوسٹر یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The poster uses lenticular material. On one side is a modern digital Helan Mountain motif and on the other side is the original Helan Mountain motif. The lenticular material makes the original Helan Mountain image disappear and become the new digital Helan Mountain as the viewpoint moves, thus expressing the theme of leapfrogging and symbolising the revival of an ancient civilisation.
- Dimensions & Packaging
- Poster: 1855mm*30mm*465mm
- Tags
- Chinese tradition, internationalism, rock art, cultural relics
- Production Technology
- 1.Raster material. This kind of material is characterized by different pictures that can be seen from different angles and produce alternating effects. It is used to express the theme of across and symbolize the renewal and iteration of an ancient civilization.
2.Comprehensive material painting. I use a mixture of ink, tea, gelatine and gold powder to make pigments and then use a syringe to perform the Chinese painting technique of ink splashing. The pigment is sprayed on the ground and covered with rice paper. The next day, a special texture similar to rock will be obtained to show the traditional Holan Mountain rock painting. - Design Challenge
- The biggest challenge was the clever use of materials and graphics to convey the concept of the theme.
- Research
- Type of research: modernisation of ancient civilisations
Research Objective: To modernise and digitally conserve the ancient rock paintings of the Holan Mountains
Methodology: To investigate the history and types of rock paintings in the endangered Holan Mountains. A modern redesign based on the original motifs so that they can continue to be disseminated and used in contemporary times.
Results: The design was presented and a digital art festival was carried out in Holan Mountains, which succeeded in making more people aware of the culture and many bought souvenirs of the design. - Inspiration
- Holan mountain rock painting is a precious ancient civilization heritage of China. Nowadays, due to environmental reasons, it is gradually disappearing, but many people still don't know its existence. Therefore, I have planned a digital art festival of Holan Mountain with the theme of across. The main visual performance of this festival is to redesign the rock paintings digitally as a kind of digital protection, so that they can be spread and applied in the contemporary era and play the contemporary value of ancient culture.
- Project Duration
- The project starts in Hangzhou in March 2021, will be completed in Hangzhou in April 2021 and will be presented in Helan Mountain, Ningxia in May 2021
- Operation Flow
- Different motifs can be seen with different viewing angles of the poster. The traditional Holan Mountain motif and the modern Holan Mountain motif keep disappearing and reappearing as the perspective changes. This expresses the concept of an ancient civilisation disappearing and transforming into a new form, and the new form inheriting the ancient civilisation.
- Team Members
- Creative Director: Xuguang Zhu
Designer: Chao yang
Designer: Yiyang Li
Designer: Yilin Wang
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