Stories of Communication برانڈ ہویت ء ڈیزائن by Mengyi Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award برنجی انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.
برنجگرافک· 2022
Stories of Communication برانڈ ہویت ء ڈیزائن
by Mengyi Xie
Client: School of Communication, East China Normal University
A' Design Award برنجی انعام Winner in گرافک Category
Verified Award Winner
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About Stories of Communication برانڈ ہویت ء ڈیزائن
ایریگ متن: "ارتباط ء قصہئان" یک بصری ہویت ء ڈیزائن انت کہ یک دانشگاہی ء ارتباطات ء دانشکدہ ء پانزدہمی سالگرہ ء واستہ جوڑ بوتگ. اصلی لوگو یک ہندسی ء گرافیک انت کہ عدد ۱۵ ء بنیاد ءُ سرچمگ ءَ جوڑ بوتگ. اصلی لوگو ءَ ردا، ۱۰۰ فرعی لوگوانی یک خانوادہ گوستگ بوتگ. ہر فرعی لوگو یک قصہ، اختراع یا کار ءِ سرشتگ ءَ نشان دیت کہ ارتباط ء تاریخ ءَ تعلق گیریت، پیش تاریخی زمانگ ء گرہ زدگ رسنانکاں تا نکیسی ء اولین روزنامہ ءُ جہانی ء ویب. زمانی ء ترتیب ءَ چیدگ بوتگ، ایہ فرعی لوگوان پوسترانی، دعوتنامہئانی، پمفلیتئانی، محل ء نمایشئانی ءُ یادگاری ء چیزانی سر ءَ بہ کار برگ بوتگنت.
The Recognition
About the A' Design Award برنجی انعام
Stories of Communication برانڈ ہویت ء ڈیزائن A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Stories of Communication برانڈ ہویت ء ڈیزائن چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Stories of Communication برانڈ ہویت ء ڈیزائن ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
- Dimensions & Packaging
- There were all kinds of size for the physical application products in this project.
- Tags
- Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
- Production Technology
- The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
- Design Challenge
- Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
- Research
- The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
- Inspiration
- The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
- Project Duration
- The project was in Shanghai.
- Operation Flow
- Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
- Team Members
- Mengyi Xie
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