Atun روشنائی ئے محصولات by Mohamed Selim El Kady

Atun روشنائی ئے محصولات by Mohamed Selim El Kady is a highly esteemed winner of the very prestigious 2022 A' Design Award برنجی انعام in لائٹنگ پروڈکٹس ءِ فکچرز ڈیزائن Competition Category.

برنجلائٹنگ· 2022

Atun روشنائی ئے محصولات

by Mohamed Selim El Kady

Client: Selim El Kady Design Studio

A' Design Award برنجی انعام Winner in لائٹنگ Category

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Colors

The Design

About Atun روشنائی ئے محصولات

تاریکی گپ کنت، زمین خاموشی انت، آیانی ساہگر واہیں اُپک انت آرام کنت۔ سپیدگ انت، اُپک ئے سرئا بوتگ، روچ انت دسک ءِ وڑا درخشان کنت، توَں تاریکی دور کنے، توَں واہیں شوآں ئی عطا کنے، و دو زمیں جشن انت - بزرگیں آتن ءِ مزمور۔ ای محصول فرعونی ءِ نشان ڈجد ئے الہام گرتگ انت، کہ توازن، قوت و دوبارہ زندگی ءِ نماد انت۔ ڈجد سال ءِ سردتریں و تاریکتریں شباں انت بلند کنگ بیت، راستی ءِ نور گوں واپسیں جوڑ بوہگ ءِ یاد دہانی ءِ چوں۔

The Recognition

About the A' Design Award برنجی انعام

Atun روشنائی ئے محصولات A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Atun روشنائی ئے محصولات چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Atun روشنائی ئے محصولات ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Atun is originated from the Ancient Egyptian Civilization, Its aims to integrate between ancient Egyptian culture aesthetics and modern Egyptian identity , where it results in distinguished products representing Egyptian culture and has a positive impact on the consumers.
Dimensions & Packaging: The products dimensions are:
The lighting product that contains Gold plated copper and wood is 16cm x 16cm x 27cm
The lighting product that contains Wood and glass is 10cm x 10cm x 45cm
The product that contains Copper and glass is 9cm x 9cm x 25cm
Tags: Lighting, Home Accessories, Djed, Sculpture, Cultural design, Emotional design, Handmade, Egyptian Civilization
Production Technology: I start from drawing the sketch, Passing through AutoCAD program then 3D MAX and CNC milling, In the production process we use a sample manual lathe machine and Laser cutter, The materials used in the design are environment-friendly, recycled and can be sustainable. These same materials were used by the Ancient Egyptians in their crafts, 1.Asersus wood 2.Alabaster Marble 3.Marmar Stone 4.Borosilicate glass 5. gold plated copper.
Design Challenge: The challenge was to design new lighting products that is shaped to be related to the Ancient Egyptian Civilization and the integration between the cultural design and emotional design.
Research: The entire research is integrated around the ancient Egyptian beliefs and about the importance of light and what it represents to the ancient Egyptian. We found the great Hymn of Akhtitatun to Aten that was found in the cemetery in the tombs of Tell El-Amarna, and how Djed hieroglyph was a pillar-like symbol that represented stability. It was also sometimes used to represent Osiris himself.
Inspiration: Darkness envelops, the land is in silence, their creator is resting in his horizon.
At daybreak, arisen from the horizon, shining as the disk in day,
you remove the darkness, you grant your rays,
and the two lands are in festival
Great Aten Hymn.
This product has been inspired from the Pharaonic symbol of balance, strength and reincarnation Djed. The Djed was raised on the coldest, darkest nights of the year as a reminder of to reconnect to the light of righteousness.
Project Duration: Duration: The idea started in 2018 and was first exhibited in October 2018 then again in November 2021 both in Cairo Design Award.
Location: Cairo, Egypt.
Operation Flow: The product is well designed. The details of its parts allow the user to handle the product in a comfortable way. It provides a uniform level of illumination throughout the space independently of other lighting sources. Moreover, its purpose is to ensure safe and ' easy traffic, as well as to create an overview of the room.
Image Credits: Image #1: Photographer Mostafa Mahmoud, Atun, 2020.
Image #2: Photographer Mostafa Mahmoud, Atun, 2020.
Image #3: Photographer Mostafa Mahmoud, Atun, 2022.
Image #4: Photographer Mostafa Mahmoud, Atun, 2020.
video by: V digital, Atun,2022.