Yung Zing Tung Primary Function: مسّی فرہنگی گالری

Press Kit

Unique Properties

Based upon Yung Zing Tung's core branding, it incorporates product demonstration, culture impression and brand image. With its vast openness and extreme simplicity, subjects on display grasp your attention at the first glance. Conformity and individuality interact with each other with harmony.
The traffic flow design resembles an art festive, intertwined with dimensional copper elements. Traces of craftsmanship and aesthetic appreciation are made obviously by the language of space and display.

Dimensions & Packaging

Project area: 470.5 square meters
Type: Exhibition Hall

Tags

Copper, Culture Exhibition Hall, Xing Qi Group, SALONE DEL SALON, Yung Zing Tung, Galleria

Production Technology

The brass materials are setting up outside directly to show the bold design. It is a kind of unrestrained release and restraint of openness. It happens to create a tortuous path that awakens the desire of exploration for the viewers. During the daytime, the natural light will be enough in the space, especially the true texture of the metal. At night, the light and shadow are mainly making the copper become outstanding, even showing the space clearly.

Design Challenge

The biggest challenge was how to highlight products, make the spatial design center around products, enable products to endow the space with a sense of artistry and let products and space complement each other. Besides, it was also challenging to present the spatial concept of "less is more" as well as rich spatial emotion, instead of boredom or lack of variety.

Research

From the simple display to showcasing the multi-dimensional traits of the display, the space comes with a sense of luxury yet low-key style. The multi-faceted plasticity of copper married with the brand's unlimited potential; the designer is exploring the potential of aesthetic expression. All are exhibited in the tangible display concretely.

Inspiration

The design is inspired by architectural forms and residential philosophy. From the point of spatial form, the design is raised to the core idea, and finally returning to the essence of meaning of space language. Products will always be the protagonist of the display of space. The designer took this concept to design the exhibited area extremely.

Project Duration

Project location: Foshan City, Guangdong Province, China
Completion Time:2021.07.17

Operation Flow

The traffic flow design resembles an art festive, intertwined with dimensional copper elements. Light and shadow, space extends, walking and touring among display galaxies, your mind lingers gradually. Traces of dedicated craftsmanship and aesthetic appreciation are made obviously by the language of space and display.

Image Credits

Cui Ziyang, Sean Studio