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Lowen Primary Function: بیئر ءِ بندی بندیگ by China Resources Snow Breweries Ltd.

Lowen Primary Function: بیئر ءِ بندی بندیگ by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award نقرئی انعام in پیکیجنگ ڈیزائن Competition Category.


نقرہپیکیجنگ· 2022

Lowen Primary Function: بیئر ءِ بندی بندیگ

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

A' Design Award نقرئی انعام Winner in پیکیجنگ Category

27,400

Verified Award Winner

Verify Award Status for #136751

Colors

The Design

About Lowen Primary Function: بیئر ءِ بندی بندیگ

Lowen یک بیئر سیریز ءِ بندی بندیگ ءِ ڈیزائن اِنت۔ اے ڈیزائن ءَ قلم ءِ چیتری، میزوٹنٹ آرٹ ءُ اِسٹریٹ ٹیٹو اِلسٹریشن ءَ گڈ سرءَ بوتگ۔ ہندسی شکل ءُ روشن رنگ مختلف مزگ ءَ نشان کننت، په نموداری ریسبیری، چیری ءُ Weissbier، په هرکسے واریانٹ زوت ءُ سیده پجّاه بیت۔ اے اِلسٹریشن آ وحشی ءُ نرم تصویر آنی مقابله ءَ کننت تاں یک زبردست بصری اثر ءُ اِجتماعی کیفیت ءَ جوڑ بہ کننت۔ کیناں ایلومینیم ءَ چه ساتگ بوتگنت ءُ بوتلاں شیشه ءَ چه۔ یک باریک چاپ کنگی طریقه هرکس تصویر ءَ صاف ءُ درست دارگ کنت۔

The Recognition

About the A' Design Award نقرئی انعام

Lowen Primary Function: بیئر ءِ بندی بندیگ A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ Lowen Primary Function: بیئر ءِ بندی بندیگ چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ Lowen Primary Function: بیئر ءِ بندی بندیگ یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
Dimensions & Packaging
70 mm x70 mm x17 mm
Production Technology
The can is made of aluminum and the bottle is made of glass.
Design Challenge
As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
Inspiration
The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.
Project Duration
The project started in 2020 and finished in March, 2022.
Operation Flow
The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.

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