Eataly Ginza Primary Function: هوٹل ءِ اندرونی طراحی by Uds Ltd.

Eataly Ginza Primary Function: هوٹل ءِ اندرونی طراحی by Uds Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award نقرئی انعام in انٹیریئر اسپیس ءِ ایگزیبیشن ڈیزائن Competition Category.

نقرہانٹیریئر· 2022

Eataly Ginza Primary Function: هوٹل ءِ اندرونی طراحی

by Uds Ltd.

Client: EATALY Asia Pacific, LTD.

A' Design Award نقرئی انعام Winner in انٹیریئر Category

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Verified Award Winner

Verify Award Status for #136882

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Eataly Ginza Primary Function: هوٹل ءِ اندرونی طراحی

Eataly Ginza یک هوٹل، بازار ءُ کیفے ءِ اندرونی طراحی انت که ٹوکیو ءِ گِنزا ءِ تها، گِنزا سِکس ءِ نامی تجارتی مرکز ءِ شش شماریگ منزل ءِ سرا آبادنت. ای طراحی، Eataly Garden ءِ سوچ ءِ دپا رئوت. ۱۰۰۰ مربع میٹر ءِ کُل زمین ءِ رکبہ گیشتر، ھۆردیگ دکانانی یک گروپ ءِ رنگا سازیگ بوتگ، که آ ئی تها استریٹ لیمپ ءِ رنگی روشنی، درچک بِستَگ ءُ نندوکءَ ھستنت۔ اُپقی جتّاکاری کمّ ترین سرا داشتہ بوتگ ءُ چهت ٹگل ءِ رنگا ھِشتہ بوتگ، بلے پُلر ءِ بدلیءَ منطقہ ھان جتّا کنت. یک مرکزی بار، اٹلی ءِ شہر ءِ ٹکّرءِ یاد ءَ آرت. ای باگ ءِ سازیش، سیل ءَ آتکوکاں ءَ چوش دعوت دنت که آسانیءَ اندر بہ روند ءُ آسودگیءَ نند اِنت.

The Recognition

About the A' Design Award نقرئی انعام

Eataly Ginza Primary Function: هوٹل ءِ اندرونی طراحی A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ Eataly Ginza Primary Function: هوٹل ءِ اندرونی طراحی چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ Eataly Ginza Primary Function: هوٹل ءِ اندرونی طراحی یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Eataly Ginza" was designed to be a bright, green space with a series of small stores to represent the "Eataly Garden" concept. This allows people to feel more at ease stepping into the store and allows many people to experience the values that Eataly has cherished.
Dimensions & Packaging: The total floor area is 1000 square meters.
Tags: Restaurant, Eataly, Ginza, Ginza Six, Market, Italian
Production Technology: The entire store is divided into several zones, but to create a sense of spatial expansion, we devised a zoning plan with as few horizontal partitions as possible to create a unified space and separate flooring materials. The ceiling is skeletonized, and streetlights of the same design are placed throughout the space to create a sense of unity. Only the backside of the thorne has louvers on the ceiling, creating a calm space that resembles a semi-outdoor space.
Design Challenge: Since this was a renovation project, it was difficult to achieve consistency between the drainage and other facility plans and the zoning plan to express Eataly. In addition, Eataly around the world has a more mixed store and restaurant area, but we thought this would not fit in Japan, so we challenged ourselves to find a way to express Eataly in Japan by loosely partitioning the space with aisle widths and plantings while making it look as if it were a mixed space.
Research: By inspecting Food Hall mobile stores around Japan and examining plans for Eataly stores around the world, we were able to create a plan that expresses the qualities of Eataly while at the same time being suitable for the Japanese. We gathered images reminiscent of parks and plazas and integrated them with the existing Eataly design to further express the concept.
Inspiration: Ginza is one of Japan's leading downtown areas and one of Tokyo's most exclusive commercial districts. "Eataly Ginza" was planned to be located on the 6th floor of "Ginza Six", a commercial facility in such a district of Ginza.
Most of the 6th floor is occupied by "Tsutaya" Japan's largest bookstore, and visitors to the 6th floor are intended to visit the "Tsutaya Bookstore".
This "Tsutaya Bookstore" was designed based on the concept of a back alley, and the space configuration expresses an empty alleyway, just as the concept suggests.
Therefore, the concept of Eataly is "Eataly Garden" and rather than forcibly separating it from the Tsutaya, which is the center of the 6th floor, the plan is to integrate the two so that a rich "Garden" spreads beyond the alleyway.
The store layout, which looks like a collection 1of small stores reminiscent of a garden, streetlight-like lighting, plantings, benches, and other features were designed so that visitors to Eataly can spend their time comfortably and on their way.
The goal of Eataly is to convey the importance of rich food experiences to as many people as possible.
Project Duration: It started in July 2020 on the 6th floor of "Ginza Six" a commercial facility located in Ginza, Tokyo, and opened on August 25, 2021. This will be Eataly's first store in Japan with an area of approximately 1,000 square meters, and compared to previous stores in Japan, it is the store that offers the best experience of Eataly's stated concept.
Operation Flow: Guests can enjoy the richness of Italian produce at restaurants, bars, markets, and cafes as they walk through the park.
The central bar is inspired by the cheerful town square in Italy where friends and family gather daily to enjoy wine and antipasto.
Glass cases are lined with a variety of small plates, and you can enjoy aperitivo with cocktails and wine at any time of the day.
Patents: Uds Ltd. + Eataly Asia Pacific, Ltd.
Team Members: Interior Design: Uds Ltd. Keiichi Ito, Ryo Okada
Image Credits: #1: Photographer Nacasa & Partners Inc. , 2021
#2: Photographer Nacasa & Partners Inc. , 2021
#3: Photographer Nacasa & Partners Inc. , 2021
#4: Photographer Nacasa & Partners Inc. , 2021
#5: Photographer Nacasa & Partners Inc. , 2021