Chinese Festivals چینی جشنانی سلسلہ by Chunli Zhou is a highly esteemed winner of the very prestigious 2022 A' Design Award برنجی انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.
برنجگرافک· 2022
Chinese Festivals چینی جشنانی سلسلہ
by Chunli Zhou
Client: Northeastern University of China
A' Design Award برنجی انعام Winner in گرافک Category
Verified Award Winner
Verify Award Status for #137793The Design
About Chinese Festivals چینی جشنانی سلسلہ
چینی جشنان ھمے چینی روایتی جشنانءِ بنیاد سرا کشیگ بوتگین عکاسیءِ ہک سلسلہ اِنت۔ اے سلسلہ چینی نوکین سال، ڈریگن بوٹ جشن، میان-خزانی جشن، ءُ چُنگ ییانگ جشنءِ رونشتہ دیت۔ جشنی نشانگ جہد مثلاً پٹاخہ، ڈریگن بوٹ، زونگزی ءُ کورنیلیانءِ منظرانی میان ءَ نمائش بوتگ اِنت۔ اصلی رنگ ہر جشنءِ فضاءَ ھمآہنگ کنگ ءَ ورگ دار گوش انت۔ اے عکاسی ڈیجیٹل پینٹنگ سافٹویئر ءَ ہاترا کشیگ بوتگ ءُ ۸۰۰ ضربدر ۸۰۰ ملی میٹرءَ چاپ بوتگ اِنت۔ مقصد ھمے اِنت کہ روایتی جشنی ثقافت ھک عصری بصری اندازءَ پیش کریں۔
The Recognition
About the A' Design Award برنجی انعام
Chinese Festivals چینی جشنانی سلسلہ A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Chinese Festivals چینی جشنانی سلسلہ چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Chinese Festivals چینی جشنانی سلسلہ ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Inside the illustrations are included specific imagery of traditional Chinese festivals such as "Chang'e", "zongzi", "dragon boat" and "cornelian"." The main colours of the illustrations are set for the different festivals. The illustrations throughout the series have a strong festive character and promote Chinese festival culture while allowing the atmosphere and flavour of different traditional Chinese festivals to be shown.
- Dimensions & Packaging
- Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size:1800mm (H) x 800mm (W), 300dpi, RGB.
- Tags
- China, Festivals, Chinese New Year, Dragon Boat Festival, Mid-Autumn Festival, Chung Yeung Festival
- Production Technology
- This series of illustrations is drawn by procreate software. It is produced by a high level of printing and manufacturing techniques to show the beautiful and exquisite detail of the illustrations.
- Design Challenge
- The difficulty lies in accurately characterising traditional Chinese festivals and their elements, achieving a combination of modern aesthetics and traditional elements, computer technology and traditional craftsmanship, and the aesthetic standards of the characters.
- Research
- This "Chinese Festivals" series of illustrations features the Chinese New Year, Dragon Boat Festival, Mid-Autumn Festival and Chung Yeung Festival, which include festive elements such as "New Year animals", "firecrackers", "dragon boats", "zongzi" and "cornelian". The main colours of the illustrations are adapted to the atmosphere of the different festivals, deepening people's understanding of Chinese festivals while making more friends at home and abroad enjoy traditional Chinese festival culture.
- Inspiration
- The inspiration for the illustration design comes from traditional Chinese festivals. The strong atmosphere of festivals often makes people feel happy and joyful, and it is the responsibility and duty of every citizen to pass on the culture. Therefore, through illustration design, I hope to realise the effective innovation of traditional festival elements in contemporary times, spreading the energy of Chinese traditional festivals while making more people fall in love with Chinese festivals.
- Project Duration
- The work began in December 2022 at Northeastern University in Shenyang, Liaoning Province, China, and was completed in February 2022 at Northeastern University in Shenyang, Liaoning Province, China.
- Operation Flow
- The key to this design is to have a strong impact that appeals to the public, a high aesthetic effect that appeals to people's aesthetic sensibilities, and at the same time promotes cultural heritage while committing to its innovative development.
- Team Members
- Design direction: Huo Kai, designed by Zhou Chunli
- Image Credits
- Image #1 : Illustration Zhou Chunli, 2022.
Image #2 : Illustration Zhou Chunli, 2022.
Image #3 : Illustration Zhou Chunli, 2022.
Image #4 : Illustration Zhou Chunli, 2022.
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