Roundooze Chickpea Snack بنیادی وظیفہ: نمکینی بند بندی by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2022 A' Design Award برنجی انعام in پیکیجنگ ڈیزائن Competition Category.
برنجپیکیجنگ· 2022
Roundooze Chickpea Snack بنیادی وظیفہ: نمکینی بند بندی
Client: Salvita Design
A' Design Award برنجی انعام Winner in پیکیجنگ Category
Verified Award Winner
Verify Award Status for #138713The Design
About Roundooze Chickpea Snack بنیادی وظیفہ: نمکینی بند بندی
کتاب متن: راؤنڈوز چنے ءِ نمکین یک بند بندی ءِ ڈیزائن ءِتا بریانتگ بوتگین چنئانی ءِ۔ اے رینج �194 اشت ذائقہ ءِ سرا احتوا کنت، شش شیرین ءُ دو نمکین۔ شیرین ذائقہ سیاہ پس منظر سرا ءُ نمکین ذائقہ خاکستری پس منظر سرا نمائش دیگ بوتگ اَنت۔ راؤنڈوز ءِ لوگو ءَ آ ہسگ زند ءِ یک وھند بصری سبک ءِ تعین کنت۔ ہر پیمانگ ءَ سرا چشمانک ءُ دہانک ءِ شکل ءِ ڈائی کٹ کھڑکی ات، تاں چنا خریداری ءَ زات پیش دیستگ ببنت۔ سادگین فونٹ ءُ کمی رنگ اے ظاہر ءَ سبک ءُ سرگرمی ءِ نگاہ ءَ ساتگ اَنت۔ ہر پیمانگ ءِ چوڑای 145 ملی میٹر ءُ بلندی 210 ملی میٹر اِنت۔
The Recognition
About the A' Design Award برنجی انعام
Roundooze Chickpea Snack بنیادی وظیفہ: نمکینی بند بندی A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Roundooze Chickpea Snack بنیادی وظیفہ: نمکینی بند بندی چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Roundooze Chickpea Snack بنیادی وظیفہ: نمکینی بند بندی ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.
- Dimensions & Packaging
- Width 145 mm x Height 210 mm
- Tags
- Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
- Production Technology
- The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.
- Design Challenge
- The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.
- Research
- Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.
- Inspiration
- These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.
- Project Duration
- Started in October 2021 and finished January 2022 in Vilnius, Lithuania.
- Operation Flow
- Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.
- Image Credits
- Erin Hope Stevens (Copywriter)
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