Naturally Fluid برند ہویت by Centrick is a highly esteemed winner of the very prestigious 2022 A' Design Award برنجی انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.
برنجگرافک· 2022
Naturally Fluid برند ہویت
by Centrick
Client: Centrick Marketing Solutions LLP
A' Design Award برنجی انعام Winner in گرافک Category
Verified Award Winner
Verify Award Status for #139075The Design
About Naturally Fluid برند ہویت
نیچرلی فلوئیڈ یک برند ہویت اِنت کہ یک بینالمللی فلم فیسٹیوال کہ طبیعت ءِ بارے اِنت، ءِ واستہ جوڑ بوتگ۔ اے ہویت یک فلوئیڈ ڈیزائن زبان ءِ استفادہ کنت کہ فیسٹیوال ءِ موضوعانی یکجاہی پیش کنت یا ہر موضوع ءَ بہ سرا خودی ءَ نمایاں کنت۔ ہر یک عنصر دست ءَ کشگ و آبرنگ ءِ گوں نقاشی بوتگ، پدا ڈیجیٹل بوتگ و پہ یکدگر ءَ ملحق بوتگنت تاں طبیعت ءِ یک کولاژ ءِ مانند دکھگ بہ بیت۔ یک جیومیٹرک سانس-سریف ٹائپ فیس اے خام تصویرانی ہمراہی کنت۔ برند نشانہ و کلمہ نشانہ شناخت ءِ دستگیری کننت۔ اے سسٹم اول ءَ ڈیجیٹل ءِ واستہ ڈیزائن بوتگ اَت تاں موبائل ڈیوائسانی و سوشل میڈیا ءَ سرا نمایش بہ بیت۔
The Recognition
About the A' Design Award برنجی انعام
Naturally Fluid برند ہویت A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Naturally Fluid برند ہویت چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Naturally Fluid برند ہویت ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Kirloskar Vasundhara International Film Festival, focuses on giving back to nature. The backdrop of every film festival are the themes. This insight sparked a dynamic design language that could highlight the themes collectively, or bring alive each theme individually, without losing its essence or recall. An organic, earthy style of illustrations was used. It was kept raw, unfiltered and coloured in a way that elements stood out individually, yet stayed together harmoniously, just as in nature.
- Dimensions & Packaging
- Being an online festival each element had to be created digital first. The design language had to render horizontally and vertically without compromising on brand recall. Promotional films had to play across media, devices and platforms. Each film had to be created in ratios of 1x1, 4x3, 16x9 and 9x16. We created Brand Marks, Word Marks that integrated elements of each theme while visually aiding recall and recognition.
- Tags
- brand identity, branding, communication, dynamic identity, fluid design system, visual language
- Production Technology
- To create this unique visual language, we went back to the basics. Each element was hand drawn and completed using watercolours, converted to electronic format, cut out and put together in such a way as to resemble a collage of nature. The elements chosen for each theme ensured they would pop and shine due to their natural colour palette. Gilroy, a modern sans-serif font with a geometric touch was chosen as it's well-suited to graphic design while rendering beautifully across mediums.
- Design Challenge
- A pandemic struck. What used to be an offline festival on wildlife, evolved into an online festival about nature. It covered topics such as health of society, health of nature and the state of food systems. This festival now needed a new identity that had to be crafted digital first and mobile friendly. We used hand drawn illustrations to create art forms coupled with a geometric typeface, giving it a distinctive look. It was kept fluid in nature to render across devices and platforms.
- Research
- The world is changing. Humans, now, are not at the top of the food chain. We ignored the call to protect, conserve and nurture the world around them. We had to communicate the need for change. In Indian culture The Mother is considered the holy grail. More revered than her is Mother Nature. While she is worshipped, the manner in which she is, actually hurts her. Hence the entire concept revolved around the thought, your mother has something to say to you. Will you listen?
- Inspiration
- For a film festival about nature, nature formed the inspiration for the visual language and the tone of voice. The style of illustrations reflected the rawness of nature and its imperfect beauty. The films used Mother Nature as the voice to communicate with the audience and get them to watch the Kirloskar Vasundhara International Film Festival.
- Project Duration
- October 2021 to 30 December 2021, started in Mumbai and aired across the world.
- Operation Flow
- The film festival was hosted on insider.in. A brand film was used to communicate the essence of it, while shorter topical films brought alive the relevance of each theme. The design system used at the end of each film, was customised to stay relevant to the theme. The entire design language was kept fluid to render across social media posts, stories, reels, connected televisions, and most importantly mobile devices. It drove audiences to the film festival with just a simple click.
- Team Members
- Roy Menezes
Yash Chauhan
Zara Daruwalla
Vama Shah
Saurabh Choudhary
Malavika Shah
Shreyas GT
Krutika Mody
Anamta Shaikh
Kelly Dlima
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