The Tridea Project کتاب by Lisa Winstanley is a highly esteemed winner of the very prestigious 2022 A' Design Award نقرئی انعام in پرنٹ ءِ پبلشڈ میڈیا ڈیزائن Competition Category.
نقرہپرنٹ· 2022
The Tridea Project کتاب
Client: Lisa Winstanley
A' Design Award نقرئی انعام Winner in پرنٹ Category
Verified Award Winner
Verify Award Status for #139124The Design
About The Tridea Project کتاب
ایں کتاب، ٹرائیڈیا پروجیکٹ: کلچرلی ڈائیورس کو-کریشن، برانڈے تصورء و اے بعدی ترقیئے داستان کنت. مواد سے بخشانی انت، اولیں پروجیکٹ و اے بنوکے یک کل نظر. دومیں یک تفصیلی برانڈ گائیڈلائنز و سومیں یک بصری مضمون، کہ برانڈے ارزشاں شمولیت و تنوع باروا گپ کنت، ہردوں ایں چار سالے تحقیقاتی پروجیکٹے محوری عوامل بوتگ انت. کتابے ڈیزائن مادیت سرا سوچ کنگا ساتگ بوتگ و ہر پہلو استوار بندگ و غور کرگ بوتگ کہ پروجیکٹے ارزشانے علامتی نمائندگی کنت.
The Recognition
About the A' Design Award نقرئی انعام
The Tridea Project کتاب A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ The Tridea Project کتاب چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ The Tridea Project کتاب یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This book documents the Tridea Project's brand conception and evolution. Culminating in a visual essay discussing the brand values of inclusion and diversity, which have been pivotal factors to this 4-year research project. The book design has been crafted with materiality in mind and each aspect has been considered and contemplated to metaphorically represent the project philosophy.
- Dimensions & Packaging
- The overall book is Size: 250mm (w) x 315mm (h) (closed)
Cover - 135gsm colourplan (amethyst) over 2mm board
Endpaper - 135gsm colourplan (amethyst)
Text - 170gsm maple bright - Tags
- Book, Design, Collaboration, Co-creation, Ethical
- Production Technology
- The book is cloth bound in using fabric from the main colour palette purple to represent creativity and mystery. The text is debossed and printed in a metallic pink foil, again from the main colour palette to represent love and kindness but the metallic finish adds a touch of magic and playfulness, creating reflection and distortion, much like the surrealist notions this project is inspired by. The cover of the book forms a horizontal triptych, to hint at the Tri aspect of the project. Three ideas, three artists, three layers of meaning and creativity.
- Design Challenge
- The project is inspired by The Exquisite Corpse, a method of collaging numerous designs by several artists into one collaborative composition. A creative mash-up, with international participants collaborating to produce one multicultural creative piece. Think of it like a design relay race. The artworks generated are displayed on the online gallery and subsequently sold as high-resolution downloads. All profits from the sales will be donated to the partnering Singaporean charity TWC2; Transient workers Count Too; thus, coalescing international creative communities, building bridges, and providing a channel for diverse collaboration
- Research
- This project explores alternative methods of image production and consumption with a view to exploring diverse and ethical co-creation practices in a virtual space.
- Inspiration
- The Tridea Project and was borne from the desire to address our societies divisions through collaborative creative practice. Tridea’s overarching aim is to promote inclusion, collaboration, and altruism as a counter to these divisions. This project embraces social & cultural diversity by inviting creatives from around the world to participate in an international collaborative form of the Surrealist parlour game, ‘The Exquisite Corpse‘.
- Project Duration
- The project started in March 2018 in Singapore and finished in January 2022 in Singapore.
- Operation Flow
- The three layered cover of the book provides both practical navigation and visual metaphor.
- Patents
- Not applicable
- Team Members
- Lisa Winstanley: Lead Designer / Art Director
Lisa Peh Jiaxian: Photographer - Image Credits
- Image #1: Photographer Lisa Peh Jiaxian
Image #2: Photographer Lisa Peh Jiaxian
Image #3: Photographer Lisa Peh Jiaxian
Image #4: Photographer Lisa Peh Jiaxian
Image #5: Photographer Lisa Peh Jiaxian
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