Abstract Illustrations تجریدی نگارگری برانڈنگ ڈیزائن کٹ by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2022 A' Design Award آسنین انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.
آسنگرافک· 2022
Abstract Illustrations تجریدی نگارگری برانڈنگ ڈیزائن کٹ
Client: TELS Group
A' Design Award آسنین انعام Winner in گرافک Category
Verified Award Winner
Verify Award Status for #139164The Design
About Abstract Illustrations تجریدی نگارگری برانڈنگ ڈیزائن کٹ
سالانہ برانڈ بوتگین کٹ په واستہ منفرد نگارگری جوڑگ ئی الہام، وتی تجریدی سٹائل ئی دراز مدتی گردگ ات۔ ما ۱۰ جداگین شکلی ترکیباں متضاد رنگ پیلیٹاں گوں پرگتی تیز لکیراں ہمراہ جوڑ کتگ۔ پروجیکٹ ئی اصلی پرک تمام ترویجی پروڈکٹاں په واستہ برانڈ کتگین تصوری نگارگری ئی جوڑگ انت۔ تمام نگارگری گواش تکنیک ئا دستی رنگ کتگ بوتگ انت۔ کمینہ کارین لکیری سٹائل ئا رنگین شکلی ترکیباں، پروڈکٹاں آ ہورا رقابتی مثالاں نوں جدا وان کنت۔
The Recognition
About the A' Design Award آسنین انعام
Abstract Illustrations تجریدی نگارگری برانڈنگ ڈیزائن کٹ A' Design Award آسنین انعام ءِ ورگ آ انت، معزز اعتراف کہ آ جوانیں ڈیزائناں دیگ بیت کہ جوانیں ڈولا ڈیزائن کنگ بوتگیں تخلیقاں چہ متوقع پیشہ ورانہ ءُ صنعتی ضرورتاں پورا کننت۔ آسن ءِ ورگ آ وتی خالقاں ءِ مزن مہارت، اعلیٰ ماہری، ماہرانہ سمجھ ءُ تخلیقی صلاحیت پیش کننت۔ Abstract Illustrations تجریدی نگارگری برانڈنگ ڈیزائن کٹ چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں تخلیق بیت کہ عملی ءُ جدت ءِ انت۔ ای ڈیزائن کہ A' Design Award آسنین انعام ءَ برتگ، صنعت ءِ بہترین طریقہ یکجا کنت ءُ علم ءُ صلاحیت گوں جوڑ بوتگیں قابل تکنیکی خصوصیتاں دار انت۔ Abstract Illustrations تجریدی نگارگری برانڈنگ ڈیزائن کٹ ءِ سنجیدگی ءِ سببا عزت کنگ بیت ءُ آ زندگی ءِ معیار ءَ بہتری آرگ ءِ پہ جوڑ کنگ بوتگ کہ جہان ءَ جوانتر جاگہ جوڑ کنگ ءَ مدد کنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
- Dimensions & Packaging
- The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
- Tags
- Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
- Production Technology
- In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
- Design Challenge
- The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
- Research
- The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
- Inspiration
- The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
- Project Duration
- The branding kit was created in 2019 for all needs in the 2020 year.
- Operation Flow
- All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
- Patents
- © Nargiza Usmanova
© NUMZ Graphics - Team Members
- Illustrator and Graphic Designer - Nargiza Usmanova
- Image Credits
- Illustrator and Graphic Designer - Nargiza Usmanova
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