Transam Carriers برانڈ ہویت by Maksim Zinchuk is a highly esteemed winner of the very prestigious 2022 A' Design Award برنجی انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.
برنجگرافک· 2022
Transam Carriers برانڈ ہویت
Client: NUMZ Graphics
A' Design Award برنجی انعام Winner in گرافک Category
Verified Award Winner
Verify Award Status for #139409The Design
About Transam Carriers برانڈ ہویت
ٹرانسام کیریئرز یک برانڈ ہویت اِنت کہ کینیڈا ئے ٹورنٹو ءِ بنیاد بوتگین یک ٹرانسپورٹیشن و لاجسٹکس فراہمکنندہ ءِ واستہ جوڑ بوتگ۔ ایہ ہویت زُبر یا یورپی بائسن ءِ گِردا جوڑ بوتگ، کہ یک جانور اِنت مشرقی یورپ ءِ کہ منحصربفردی و زور ءِ نشان اِنت۔ جانور ءِ سر یک مثلث ءِ منجاہ تنظیم بوتگ، و یک شیبدار ذاتی فونٹ لوگو ءَ یک زندگ نمودار دیتگ۔ زرد و سیاہ رنگ دو اصلی رنگ اَنت۔ ایں سٹائل کارپوریٹ ٹرکاں، ویبسائٹ، سوشل میڈیا، اسٹیشنری، تشہیر و ترویجی مصنوعاتاں ءَ کارمرز بوتگ۔ گرافکس ءِ منجاہ زرد مثلث برانڈ ءَ صنعت ءِ دیمّا قابلشناخت کنت۔
The Recognition
About the A' Design Award برنجی انعام
Transam Carriers برانڈ ہویت A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Transam Carriers برانڈ ہویت چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Transam Carriers برانڈ ہویت ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
- Dimensions & Packaging
- In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
- Tags
- logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
- Production Technology
- The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
- Design Challenge
- Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
- Research
- To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
- Inspiration
- The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
- Project Duration
- The project started in September 2017. Designed and currently supported by NUMZ Graphics.
- Operation Flow
- We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
- Team Members
- Designer: Maksim Zinchuk
- Image Credits
- Maxim Zinchuk, NUMZ Graphics
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