Buddy Workwear برانڈ آئیڈنٹی by Pilotfisch GmbH and Co. KG is a highly esteemed winner of the very prestigious 2022 A' Design Award نقرئی انعام in ایڈورٹائزنگ، مارکیٹنگ ءِ کمیونیکیشن ڈیزائن Competition Category.
نقرہایڈورٹائزنگ· 2022
Buddy Workwear برانڈ آئیڈنٹی
Client: Buddy Workwear Manufaktur
A' Design Award نقرئی انعام Winner in ایڈورٹائزنگ Category
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The Design
About Buddy Workwear برانڈ آئیڈنٹی
Buddy Workwear یک برانڈ آئیڈنٹی اِنت کہ جرمنی ءِ یک کارگری لباس جوڑکنوکے واستہ جوڑ بوتگ۔ نام Buddy ایں آئیڈنٹی ءِ مرکز ءَ سازینت و شرکت ءِ پیسری ناما ءَ گِرگ بوتگ۔ تہار نیلی رنگ سرجم رنگ ءِ حیثیت ءَ کار انت و پروڈکٹ ءُ عکسان درابر آرگ ءَ مدت کنت، بلے روشن نیلی رنگ اکسنٹ و ہائی لائٹ رنگ ءِ حیثیت ءَ کار بندگ بیت۔ ای دو رنگ یکدگر ءَ Buddy وار پُر کننت۔ روشن ٹائپوگرافی ءُ ساتگیں کلمہ برانڈ ءِ سیدہ رویّہ ءَ مدت کننت۔ ای آئیڈنٹی چاپی بروشران، یک ویب سائٹ، یک ویڈیو ءُ یک سوشل میڈیا کمپین ءَ کار بندگ بیت۔
The Recognition
About the A' Design Award نقرئی انعام
Buddy Workwear برانڈ آئیڈنٹی A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ Buddy Workwear برانڈ آئیڈنٹی چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ Buddy Workwear برانڈ آئیڈنٹی یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
- Dimensions & Packaging
- Brochures DIN A4
- Tags
- buddy, workwear, sustainability, identity, brand, manufacture, Germany
- Production Technology
- Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
- Design Challenge
- First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
- Research
- To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
- Inspiration
- Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
- Project Duration
- The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
- Operation Flow
- The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
- Team Members
- Pilotfisch GmbH & Co. KG
- Image Credits
- Photography: Fotografie Witte Wattendorff GmbH, Münster
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