The Aodh آئرش ویسکیئے پیکیجنگ by Tiago Russo

The Aodh آئرش ویسکیئے پیکیجنگ by Tiago Russo is a highly esteemed winner of the very prestigious 2022 A' Design Award برنجی انعام in لمیٹڈ ایڈیشن ءِ کسٹم ڈیزائن Competition Category.

برنجلمیٹڈ ایڈیشن· 2022

The Aodh آئرش ویسکیئے پیکیجنگ

by Tiago Russo

Client: The Craft Irish Whiskey Co.

A' Design Award برنجی انعام Winner in لمیٹڈ ایڈیشن Category

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Colors

The Design

About The Aodh آئرش ویسکیئے پیکیجنگ

اؤد تاریکی و جاذبیتے دنیایا منزا زندگی کنت، جاہا کہ روشنی کم انت و جوش بلند انت۔ ای پُر اسراریئے سرا، تاریکی پہ پسا وختے حکایت کنت، اے شکل یک سحر کنۏکین مارپیچی انت کہ افسون و مسحور کنت۔ اؤدے استینڈ بوتلا پشت آں روشن کنت، اوپلے ایل ای ڈیئے حاشیہ زرّیں شُعاعاں ویسکیئے تا آں چرخانت و کانگرے آئینہ وارے سطحے سرا رقص کنانت۔ رۏچ و شپے بازیئے استفادہ کنگ ءَ، صیقل بوتگیں زرّیں پیچدارے سطحاں روشنیا منعکس کنانت، گڈا کہ بافتیں و نقش دارے جزئیات آیا جذب کنانت، یک درخشندگی پیدا کنانت کہ اؤدا مستحکمیگ انتے ءَ توجہے مرکزے منزا جاگہ دیت۔

The Recognition

About the A' Design Award برنجی انعام

The Aodh آئرش ویسکیئے پیکیجنگ A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ The Aodh آئرش ویسکیئے پیکیجنگ چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ The Aodh آئرش ویسکیئے پیکیجنگ ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A whiskey of near-mythical rarity, The Aodh is an ultra-rare, limited release of just 88 bottles that bring together taste, immersion, technology, and a bottle of futuristic brilliance. A dance of cask, time and skill to craft a whiskey of daring character, presented in a bottle that draws on technological innovation to elevate and astound.

Personal and meaningful, The Aodh's bottle is held in an innovative electronic exo-display unit - the ultimate vessel of desirability and mythology.
Dimensions & Packaging: Exo-Display: 230W x 200D x 300H

Bottle and Exo-Display share a similar concept: organic shaping with gold/amethyst detailing. Whilst the bottle received a delicate golden band with incrusted amethyst stones, culminating in a pocketed brass and obsidian closure, the display unit has the main structure with grooved and knurled golden details, where the arms receive the amethyst finished detailing. Mirror and LED in the main frame add further depth and sensorial richness to the entire experience.
Tags: Whiskey, Whisky, Luxury, Packaging, Display, Bottle, Design, Collection, Product
Production Technology: Presented in a dizzying spiral of gold, precious stones and glass, but with an innovative technological design that elevates it beyond the everyday, The Aodh is desired by all who look at it. The Exo-skeleton display is based on a winged chassis that locks the bottle in place, opened by a subtle touch sensor on the brass base and self-illuminated by several halo LED profiles and mirrored surfaces, coming together in a fluid graceful series of movements.
Design Challenge: The grand conceptual challenge within the creation of The Aodh was truly the augmented immersion through an automated display unit, something that has never been done for this range of products or spirits, and in such a delicate jewellery-like scale. All the mechanisms had to be able to operate heavy solid metal clasps with a delicate flow and minimalist sizing, giving The Aodh its luxurious, delicate appeal and feel, elevating the product as an object of desire.
Research: The R&D stages for The Aodh consisted in a combination of efforts in developing, at the same time, an iconic and appealing vessel that would generate the connection with the mythological premise, and at the same time an ultra-futuristic and innovative display, challenging the boundaries of mere packaging and into creating a display unit capable of a fully immersive interaction and storytelling with minimal contact, making the user a viewer into this unique theatre of taste, colour and luxury.
Inspiration: Derived from the Old Irish for fire, Aodh is the legendary god of the underworld and eldest son of Lir, also holding a place in Irish mythology as a captivating seducer. With the whiskey's rarity adding its own mythological character, The Aodh draws on these legends to tell its story.

Just like its namesake, The Aodh demands attention and adulation. Yet this ultra-rare whiskey is destined only ever to be owned by a rare few, with just 88 bottles released of this ultra-rare Irish single malt.
Project Duration: Designed around July 2021, the Aodh was under technical development for around 6 months in order to perfect the entire touch sensor system and electronic arms movement. Only after it was fully perfected, the 88 units have been under finishing touches and handmade detailing in order to bring the ultimate design to life this Spring 2022, with each unit being handcrafted and finished throughout 2022.
Operation Flow: The usage of The Aodh as a statement product is based on a fully immersive and performative experience. A touch sensor is the only direct interaction from the user, as it will then turn the LED rings on, and gradually open the clasps electronically, unleashing the exquisite luxurious vessel held inside.

The obsidian closure also contains a hidden compartment inside, where the user can store a small gift/piece of jewellery, giving a more personal and intimate touch to the entire experience.
Team Members: Tiago Russo
Katia Martins