Gere کراکری شیلف by Florian Beser is a highly esteemed winner of the very prestigious 2023 A' Design Award برنجی انعام in فرنیچر ڈیزائن Competition Category.
برنجفرنیچر· 2023
Gere کراکری شیلف
Client: Florian Beser
A' Design Award برنجی انعام Winner in فرنیچر Category
Verified Award Winner
Verify Award Status for #141854The Design
About Gere کراکری شیلف
گیره یک چندکاره کراکری شیلف انت کہ کوچک باورچیخانگاں و کھاگ اتاکاں واسطہ ڈیزائن بوتگ. گیرے ءِ پلیٹاں شیلف ءِ اگین رخ اِنت کہ اک اُبھرگ نقش وانگ ماننت، ایشی سببے شیلف ءِ اندرونی جاہ کپاں، گلاساں و دگہ کراکری اسبابانی واسطہ آزاد باز اِنت. شیلف بلوط ءِ چوب ءَ جوڑ بوتگ، و پلیٹ چینی مادہ ءَ ڈھلگ بوتگ اَنت. گیرے دیوار سرا آویختگ بیت، و ھر یک قطار جدا جدا اچار کنگ بوت کنت تاں یک پلیٹ لوٹنگ یا رکھگبوتگ چیزاں تئیں دست رسگ بیت. گرِڈ ساخت مختلف کھانواداگاں ءِ واسطہ مختلف اندازانی امکان دیت. کراکری سیٹ ماڈیولر طرزءَ گوستریں بوتگ کپیت.
The Recognition
About the A' Design Award برنجی انعام
Gere کراکری شیلف A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Gere کراکری شیلف چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Gere کراکری شیلف ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Gere as the combination of shelf and plates uses its plates to create the relief-like front of the shelf. The thereby free interior space can be used to store more crockery, cups, glasses, etc.
The gridlike structure of Gere allows scalable sizes of the shelf, so that a family can use a bigger Gere than a single household. - Dimensions & Packaging
- Gere-plates: 240mm x 240mm x 20mm
Gere-shelf-prototype: 1200mm x 200mm x 1300mm
(the size of the shelf varies, because it can be personalised) - Tags
- ceramic, tableware, furniture, multifunctional, wood, shelf, plate, kitchen
- Production Technology
- To enable the functional interaction of shelf and plates, material properties had to be calculated. The shelf of Gere consists out of oak wood, because it is local, sturdy and insensitive against water. The plates of Gere were concepted using 3D-graphic-software and then 3D-printed. The resulting objects were translated to plaster mold and finally cast in porcelain.
- Design Challenge
- The project was created during the first year of the corona pandemic. There were a lot of restrictions on the use of workshops and the purchase of materials. During the process, i was challenged with iterations, new processing techniques such as working with a cnc milling machine and calculating material properties such as porcelain-shrinkage and material waste.
- Research
- During the research process multiple methods such as a survey, a market analysis, interviews with the target group and the user journey map were used.
This resulted in detailed insights about selling points for kitchen-shelfs and plates, storage in kitchens, structuring items in the kitchen and overall interaction points with shelfs and plates. - Inspiration
- Housing is becoming smaller. Space has to be used in a meaningful way. People use minimalism to reduce their possessions and multifunctional products to save space.
The inspiration of the project were small kitchen spaces with large shelfs, filled with staples of round plates that leave lots of unused space. The focus of the project was to create a crockery shelf as small as needed by people in small housing. - Project Duration
- The project started in early summer 2020 in Aachen and finished in September 2020.
- Operation Flow
- Gere is ideally hung on the wall in the kitchen or dining room. Individual rows can be folded down to take stored items out of the inside or to remove a plate from the front. The plates have segments so that the main course and the side dish can be placed separately on one plate and thus be transported easily. In addition to the storage space in the front, there is the option of storing more crockery, cups, glasses, etc. on the shelves behind. The crockery set is modularly expandable.
- Team Members
- Designer Florian Beser
- Image Credits
- Images: Photographer Janosch Bartsch, Gere, 2020
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