Dragon Boat Festival اصلی وظیفہ: نمکینی تحفہ بکس by Yanhui Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award برنجی انعام in پیکیجنگ ڈیزائن Competition Category.
برنجپیکیجنگ· 2023
Dragon Boat Festival اصلی وظیفہ: نمکینی تحفہ بکس
by Yanhui Zhang
Client: Wuhan Pufine Creative Technology Co., Ltd.
A' Design Award برنجی انعام Winner in پیکیجنگ Category
Verified Award Winner
Verify Award Status for #142241The Design
About Dragon Boat Festival اصلی وظیفہ: نمکینی تحفہ بکس
کتابی متن: ڈریگن بوٹ جشن یک نمکینی تحفہ بکس انت کہ یک روایتی چینی جشن ءِ واسطہ جوڑ بوتگ۔ ایں ڈیزائن یک پرانی شاہی جشن ءِ عظیم منظر ءِ نمائش دیت، کہ روایتی لوکی چوبی چھاپ ءِ سبک ءَ کشگ بوتگ۔ بکس صنعتی پلیٹ سازی ءَ جوڑ بوتگ و آسمانی نیلگین کپڑگ ءَ ورتگ بوتگ۔ سونیگین لکیر انچویں تصویر ءِ تفصیل ءَ نمایاں کننت، و یک سونیگین دھاتی تختہ سونیگین کاغذ ءِ گِڑا ءَ رکھگ بوتگ اِنت۔ بکس دو مخالف طرف ءَ کھلگ اِنت۔ شش دراج بکس دو تہ ءَ نگہداشت بوتگ اَنت و ات ءَ یک طومار ءِ شکل ءَ یکجا بوتگ اَنت یا جدا جدا نمائش دیگ بوتگ اَنت۔
The Recognition
About the A' Design Award برنجی انعام
Dragon Boat Festival اصلی وظیفہ: نمکینی تحفہ بکس A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Dragon Boat Festival اصلی وظیفہ: نمکینی تحفہ بکس چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Dragon Boat Festival اصلی وظیفہ: نمکینی تحفہ بکس ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a snack gift box for Chinese traditional festivals, it depicts the grand scene of the ancient royal celebration of the Dragon Boat Festival with traditional folk crafts woodcut prints combined with the ideas that travel through time and space, which is not only to express the festivity of the festival and show the artistic beauty of Chinese folk crafts, but also remind compatriots of a strong sense of love and inheritance of Chinese traditional festival culture, becoming the most worthy gift for holiday.
- Dimensions & Packaging
- Box size: 400mm long, 293mm wide, 153mm high
- Tags
- Wufangzhai, Dragon Boat Festival, snack gift box, Dragon Boat, Limited edition gift box
- Production Technology
- The gift box is made of industrial platemaking with the surface is of sky blue cloth. The details of the picture are outlined with golden lines while a golden three-dimensional metal plate is applied on the golden special paper at the middle of the box, which reflects the attributes of high-end, quality and culture of the gift.
- Design Challenge
- As the most expensive gift box of the brand, the biggest challenge is to use traditional painting to show the festival scene, which should not only reflect the artistic beauty of culture, but also conform to modern aesthetic standards.
- Research
- The Dragon Boat Festival is a unique traditional festival in China which has been spread for thousands of years. Getting inspiration from the paintings and works of art celebrated by the ancient royal Dragon Boat Festival, so that the collection of artworks can be combined with culture and products. On the one hand, the artistic value and quality of the gift box can be improved, and on the other hand, the traditional culture and art can be spread and displayed more widely out of the museum.
- Inspiration
- The film and television programs and tourist attractions based on traditional culture are still the hot spots nowadays. And an ancient painting collected in the Palace Museum depicted the grand scene of the ancient Royal in Dragon Boat Festival, which conformed to the feature of the festival. It is the above two aspects give the inspiration that traditional culture and art should be understood and loved by more people and become the common part of the daily life rather than existed in museums.
- Project Duration
- The project was launched in Wuhan, China in January 2020, completed in May 2020, and went on sale in China in June 2020.
- Operation Flow
- The packing box can be opened in opposite directions and exquisite scrolls of ancient royal celebrating the festival are depicted on two sides of it, presenting a vividly festival experience and the beauty of art that back to 300 years ago.There are six long boxes are placed on the upper and lower layers inside, which can be combined into a whole scroll or presented separately. It is like a dragon boat ready for set off while the long box is pulled out and unfolded, improving interesting interaction and promotion.
- Team Members
- Creative Director: Zhang Yanhui
Designer: Duan li
Illustration：Li An
Technical director: Zhou Xiaoli - Image Credits
- Li An
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